Direct Mail Campaigns are not dead. We can often see this type of mailing as a thing of the past. Most of us consider this type of mail delivered to our homes of business to be a pain. Often referred to as junk mail it will usually get deposited straight in the bin.
It is this type of opinion about Direct Mail that would make us not consider using it in our marketing plan. However, there is a reason that it just keeps coming in the post. The reason is that it actually works pretty well with a respectable conversion rate and return.
Direct Mail Campaigns: Done well they provide great returns…
Does it always work? Well… not always. But done well Direct Mail is a great marketing strategy as part of a wider marketing plan. Just sending out a flyer type mailer and hoping for a response is limiting the effectiveness of this strategy. An effective Mailer campaign needs to be focused. For example nobody likes cold calling to develop new business. Why should they take your call.
However, a targeted 3 part Direct Mail Campaign to the list of prospects prior to your call will warm up the opportunity and increase the chance of the target prospect taking your call.
We have found that this strategy and variations of it significantly increase the return in appointments leading to sales from development calls as it starts to build brand awareness and consistency with the prospect before you introduce yourself.
Direct Mail Campaigns: Warm up those prospects and turn them into sales…
At Soapbox Digital Media we can help with every stage of this process from identifying the target prospects, through preparing and producing your Direct Mail Campaign, too the franking and postage of the campaign literature.
This complete service allows our customers to have a focused campaign delivering great results without any hassle allowing them to focus on selling to qualified leads that turn into sales.
Get in touch today to speak to a member of our Marketing team about what we can do to help your Business through Direct Mail Campaigns. We look forwards to hearing from you…