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5 Advantages of Responsive Web Design

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What is Responsive Web Design?

Responsive web design is a way of coding and designing a website so that the website is adaptive based on which medium it is being viewed on, the purpose being to provide an optimal viewing experience for the user.

At Soapbox Digital Media we incorporate a fluid approach to our web design projects, like water! Our sites are all entirely adaptive so that there is no loss of information or design aesthetic when showcased on mobile, tablets or desktop.

Responsive Web Design

Responsive Web Design

“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.”

― Bruce Lee

Advantages of Responsive Web Design

1. Flexibility

The ultimate goal of responsive web design is the ability to achieve the same results on mobile devices as it does on a desktop. In order for this to be effective, the design must be fluid and adapt to the screen size that it is viewed on.

2. The User Experience

A great website should be a journey, it’s not just a destination. The basis of a great user experience is enabling them to consume the content of your website on any device they choose to use at anytime, anywhere.

It’s about accommodating today’s modern fast-paced lifestyles and ensuring the website is free from unnecessary resizing or zooming to effectively navigate the site.

3. Money Money Money

It makes the world go round, it’s also a big factor in why the responsive web design works. The way it used to work was you would have create separate website designs which were optimised for different display types.  The big downside of this is that it was more expensive and labour intensive.

It’s a lot of work updating and looking after two separate sites. In terms of SEO, the idea of all your customers being directed to one website makes much more sense and is much better for your google ranking.

4. Google loves responsive web design

With more than 85% the market share when it comes to UK web searches, google is king! So when Google recommends responsive web design it’s an incredibly big deal.

Screen sizes will always be changing, so it’s important that your site can adapt to any screen size, today or in the future

-Pete LePage, Google Developer

It’s because for Google it’s much easier to scan the site and organise the content (they are lazy that way). With everything located in the one place you can see why it makes sense.

When all your content is located in one place it also makes it much easier to share and link the content elsewhere, which can help increase website authority.

5. Manageability

Having two different mobile and desktop sites means that you would have required two separate SEO campaigns.

Having one main site is easier to manage when it comes to content, because if you are creating content for two separate sites then google sees this as lazy and punishes your google rankings as a result.  By consolidating the website into one easy to manage location will provide a much better return on investment.

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By Craig Simpson


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