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Category Archives: Digital Marketing

A consumer survey by Bright Local found that in 2017 97% of consumers read reviews for local businesses. We are living in an increasingly review-driven world. As e-commerce continues to dominate how we shop, and the internet increasingly influences which businesses we use, it is becoming increasingly rare that we spend our money blindly. Undoubtedly, […]

Businesses need pushing and the truth is most people are too busy to do this for themselves, or just plain don’t know where to start. At Soapbox Digital we work hard to market ourselves in a number of areas. Firstly, our website is full of up to date, relevant content that is tailored to catch […]

Summary: Build relationships with customers by making your brand mobile-friendly. Improve your marketing by analysing and testing your strategies. Is your marketing providing a return? Yip? High five. You’re doing great. But don’t relax just yet. You still need to take a step back and see what marketing techniques are working. Repeating successful strategies is […]

Coca Cola’s 2015 Christmas marketing campaign created a buzz in the market and got people talking. They created something which had never been done before, turning their regular bottle into an interactive experience for their customers. The innovative design of the ‘bow labels’ revived their already well known Christmas bottles and were an example of […]

Video marketing as part of your marketing strategy With video marketing it’s main advantage is that it has the capability to transmit vast portions of information in a short space and time. A simple 1 or 2-minute video can transmit tons of historical & emotional information simply from the imagery that is shown. Youtube alone […]

“Products are made in the factory, but brands are created in the mind.” Walter Landor In the past few years, all business have experienced failure and success. However, companies with strong branding have been more successful than those who haven’t. Take Apple, in the last business quarter of 2014 they sold 34,000 iPhones an hour, […]