Digital Marketing has risen to replace traditional forms of marketing as we become more and more reliant on our computers, laptops, tablets, smart phones and even interactive TV. Although traditional marketing strategies still have their place the accessibility, cost and the reach of Digital Marketing have lead to it taking the forefront in our generation.
Digital Marketing: More bang for your buck than traditional forms of marketing.
There are two main types of Digital Marketing, these are Pull Marketing and Push Marketing. Pull Marketing is where the target consumer is actively seeking for the information and we aim to put our offers and services in their way as they search. Examples of this type of Digital Online Marketing includes Search Engine Optimisation (SEO), Pay Per Click (PPC), Google Places Marketing and other forms of online display advertising within related content.
Alternatively Push Marketing is where the Marketing message is broadcast to the prospective consumer whilst they are not looking for the particular product or service. However, this Marketing is often highly targeted as the prospect is either viewing content that demonstrates an interest in your offering or they may have even invited contact by opting in to your marketing list. Examples of this form of Digital Marketing includes Email Marketing, Automated Cold Calling, certain forms of Display Banner Add and Re-marketing. Both of these types of Digital Marketing can be highly effective.
However, in order to ensure that your marketing efforts succeed it is vital to select the correct medium to engage prospective customers.
Digital Marketing: Marketing is not changing, it has changed. Get on board.
Marketing has changed with the advent of the internet. Gone are the days where we respond to desire marketing like the old TV commercials that sold a lifestyle that went with a product. We no longer let marketeers fill our heads with promises. The modern buyer puts marketing claims to the test. This is reflected significantly with the advent of comparison and review sites and the availability to any customer of consumer feedback relating to a product or service. This has put power back with the consumer and Digital Media Marketing Strategies require to take this into account in modern marketing.
This creates the ability for companies to make amazing success or amazing failure when they strive to market themselves today.
A great product or service can go viral overnight; a poor one destroyed.
In many cases companies fall in the middle of this situation and do nothing. Many companies are stealing a march and becoming highly successful by effectively using Digital Marketing.
Digital Marketing: Marketing to grow your business.
Get in touch with us at Soapbox Digital Media today in order to find out how to use Digital Marketing to take your business to the next level. We have many exciting Marketing plans to suit all budgets and levels of ambition. What are you waiting for… Give us a call..!