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Category Archives: Digital Marketing

If you sit at your computer and go to the websites of the first companies that you can think of, it is almost certain that each of them will have a blog on their website. It might not be called a blog (it might be called a ‘News’ or ‘Updates’ section), but nonetheless, it will […]

Google organises its rankings using an algorithm. This means that, for all intents and purposes, a machine scans your website and analyses it. There are certain things that Google likes, as well as certain things that it does not. In this blog, we will outline exactly what impresses Google and offer advice on how you […]

Blogging is a crucial tool when you want to take your website from doing the job to really excelling. Not only does it look good for customers browsing your site, but Google will look favourably on your site when it screens your website and sees new content. However, throwing up any old content won’t quite […]

Think of the first five companies which come into your head. If you check their websites, there is a very good chance that every one of them will have a blog on their website. Whether they label it as ‘News’, ‘Updates’, ‘Newsroom’, or something similar, they are all just blogs under another name. The question […]

As a digital marketing company, by far the most common question we are asked is “what is search engine optimisation?” SEO is an incredibly complex process, and it is impossible to explain the specifics in the space of a webpage. Successfully implementing SEO tactics is a learned skill, be wary of companies who pretend to […]

If you are promoting a product or a service, it is not enough to only have people visit your page. You want to secure customers, not browsers; you need to convert these visits into purchases. In this blog, we will discuss a few tactics to convince people visiting your website to commit to using your […]

There’s always something going on at Soapbox, whether it’s a great offer on our print marketing materials or an impressive quote for web design work. We’d hate for our customers to miss out on these deals since they can make a huge difference to any business trying to stand out from the crowd. However, with […]

A consumer survey by Bright Local found that in 2017 97% of consumers read reviews for local businesses. We are living in an increasingly review-driven world. As e-commerce continues to dominate how we shop, and the internet increasingly influences which businesses we use, it is becoming increasingly rare that we spend our money blindly. Undoubtedly, […]

Businesses need pushing and the truth is most people are too busy to do this for themselves, or just plain don’t know where to start. At Soapbox Digital we work hard to market ourselves in a number of areas. Firstly, our website is full of up to date, relevant content that is tailored to catch […]

Summary: Build relationships with customers by making your brand mobile-friendly. Improve your marketing by analysing and testing your strategies. Is your marketing providing a return? Yip? High five. You’re doing great. But don’t relax just yet. You still need to take a step back and see what marketing techniques are working. Repeating successful strategies is […]