“Products are made in the factory, but brands are created in the mind.”
In the past few years, all business have experienced failure and success. However, companies with strong branding have been more successful than those who haven’t.
Take Apple, in the last business quarter of 2014 they sold 34,000 iPhones an hour, and this led to the company reporting the largest quarterly profit in corporate history.
What was the key to their success? Not only do Apple make excellent products, which are easy to use, but they also have a memorable brand.
Branding: What is it?
Branding is a process that creates a unique look for a product or company in a consumers’ mind. Advertisers and designers do this by creating a consistent look for things like:
- Advertising: Offline & Online
- Printed material
Great branding creates a distinct design for a business, which distinguishes it from all its other competitors, while attracting and retaining loyal customers.
Branding: What makes a successful logo?
Let’s look at Apple again. Like the Nike ‘swoosh’, their ‘bitten apple’ logo design is instantly recognisable without the company name.
The simple apple shape is clear, works in one colour, and works at any size or format.
The bite taken out of the apple creates an unmistakable image: it evokes ideas of desire and know-how; of Adam and Eve being tempted to eat the forbidden apple from the tree of knowledge.
What the Apple logo says is that then we buy something like an iMac, we are buying a product that is both alluring and transformational. Not only is it beautiful, but it will also change the way we see and interact with the world.
Branding: how do you create a successful brand?
Let’s look at what Apple’s founder Steve Job’s said about their branding:
“…is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
What do we know about Apple? We know that they’re an innovative, creative and forward-thinking company who make high-end products that people want, and their branding reflects these values.
Apple creates brand consistency by using the same:
- Style of writing
Moreover, Apple’s branding doesn’t just apply to the company logo, name, or the advertising. It extends to the Apple store environment, which has designed in such a way, that it encourages potential customers to stay and explore, or even upgrade; to interact with iPads and its genius bar.
Apple have create a whole branded world: iTunes integrates with the iPod, the OS applications work with the iPhone. The spirit of their brand imbues every experience, every interaction you have with them.
Branding: what can we do for your business?
Ok, you make think that it’s only large companies with unlimited budgets that can take the time to create an outstanding brand.
That’s not true. At Soapbox Digital Media, we work with all sizes of clients. We take the time to understand their brand values, and once we have discovered the core characteristics we can then apply them to their:
- Logo Design
- Printed materials
- Social Media channels
- Email signatures
- Offline & Online Advertising
- Signage and much more
We are confident that we can:
1) Help your company create a clear identity
As we saw with Apple, businesses that produce substantial and memorable brands ensure that customers can quickly find and remember their business when they need the products or services that you provide. They can also leverage the power of company’s brand to attract more customers.
2) Help improve your reputation
With the help of branding agencies like Soapbox Digital Media, you will get a chance to improve your online and offline reputation, therefore building up trust with existing and potential customers
3) Help increase sales
Once you’ve improved your reputation and have an established business identity, you will be able to increase your sales and profits. With growing profits, you can also create new goods and services, which in turn will get you more customers.
Here, at Soapbox Digital Media, we provide a broad range of services that include logo design and branding. We’re a Glasgow based company, who also provide services throughout UK. Contact us today to arrange a free consultation about how we can create and promote your brand.