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How does Video Marketing work?

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Video marketing as part of your marketing strategy

With video marketing it’s main advantage is that it has the capability to transmit vast portions of information in a short space and time. A simple 1 or 2-minute video can transmit tons of historical & emotional information simply from the imagery that is shown.

Youtube alone has roughly 4 billion views per day and after google, it is the largest search engine.

  • 78% of people watch at least one video per week on youtube
  • 55% of people watch youtube every day
  • 34% of shoppers are more likely to buy a product after viewing an online video

video marketing mobile

Your customers watch video

Video content will sit gracefully on your site, on Vimeo and YouTube, on your Google+ account, as a link in an email and across all company social media platforms, from Twitter to Facebook to LinkedIn. And this can improve your visibility on search engines. With Videos being immediately shareable this share-ability is a big part of social media and an ideal way to tap into a new audience and to engage with your current audience.

  • According to Forbes, 59% of executives would rather watch video than read text.

Video Marketing : The emotional touch

As a visual medium Video marketing has the advantage over other forms of advertising in that it allows you to connect on an emotional level with your customer, it allows you to tell a story which can trigger emotional responses to your content. You can show customers what you do and also to explain any areas that they may be uncertain about.

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”

Chris Sandoval

Video Marketing : SEO & Content authority

Search engines such as google and bing have made video a key factor in their search formulas. By posting an abundance of video rich content (that are relevant) on your site, it can help you to rank higher and improve your site authority. Some of those tangible benefits for SEO include:

  • Doubled Time-On-Page
  • 3x More Natural Inbound Links
  • 200-300% More Unique Monthly Site Visits
  • 41% Higher Click-Through Rates From Search

Video Marketing : Introducing the ‘wow’ factor!

Despite the effectiveness of video marketing campaigns, there are still many many companies that are not embracing video in their marketing strategy. Including video can help you gain an edge over your competition and help you stand out from the crowd, But nothing stands out quite like an eye-catching, effective video that can stimulate your consumers.

Video marketing : Content spreads like wildfire

Musicians and artists know this all too well how strong a marketing tool video can be, you’ve just got to look at people like Adelle (fastest song to go to a billion views) to know how important video is. Creating an interesting, relevant video marketing campaign can lead to tonnes of exposure and an increase in interest for your business.

video marketing wild fire

Ease of use

What would you rather do sit and read 15 minutes worth of content, or sit with a coffee listening and watching a 2-minute video of the same content. We live in a very fast-paced what I like to call “fast food society” we want our content and we want to digest it as quickly as possible.

Video Marketing : Make the customer the star

Why not make some user generated content? Instead of a TripAdvisor review why not ask for a video review from the customer instead. There’s no sitting coming up with a video marketing plan or content there’s only the user and their experience and, what’s more, relevant to potential customers than the experience a user has had with your business.The best thing about customer-generated content is that it will show other people’s passion for your product. When potential clients see that, they’ll want to know what all the commotion is about and likely give your product a try.


Get in touch with us at Soapbox Digital Media today in order to find out how to use Video Marketing to take your business to the next level. We have many exciting Marketing plans to suit all budgets and levels of ambition. What are you waiting for… Give us a call..!

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By Craig Simpson


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