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Paid Search

Paid search ad campaigns can be highly effective as a marketing tool, but only when executed correctly. 

At Soapbox, we specialise in Pay Per Click (PPC) advertising, utilising Google ads to increase traffic on our client’s websites.

If you use google, and who doesn’t, you will doubtless have seen Pay Per Click results at the top or right-hand side of the search engine results page.

Google is by far the most popular search engine in the world, and by paying a certain amount for each click that leads to your site, you can ensure that you are featured in the top 3 listings for relevant terms.

This means that when your target customers are searching for services in your sector, yours will be the first link they see, significantly increasing traffic, sales, and enquires.

Soapbox have been dealing with all my fliers, websites, and vehicles graphics for over ten years now. Great guys, great team to work with. The guys always lend a real personal experience and are happy to keep me up to date with the digital side of things and help me put together design ideas for my marketing.

Kevin McMillan
Owner

I had the pleasure of working with Soapbox Digital Media to design a website for my restaurant, Pendulum. I was impressed with their professionalism, responsiveness, and attention to detail. The end result was a beautiful website that has received positive feedback from customers. I highly recommend Soapbox Digital Media for anyone looking for high-quality web design services, especially if you’re a restaurant owner like myself.

Stefano Cardosi
Managing Director

A MASSIVE thank you to all the Soapbox team for their ongoing support with our BakeBox Gifting website. From creation, to content, and all the further developments inbetween! Soapbox are an invaluable extension to any business and offer a wide skill set to help best reflect any website need. Thanks again for all your help in maximising opportunities for business success and growth.

Jennifer Walker
Owner

The Soapbox team have paid for themselves many times over from the extra business that has come from enquiries.

Usman Qureshi
Owner

We’ve received countless compliments about how professional and user friendly our website is. We’ve since been in contact with Liam who has created guides for us to be able to update the website ourselves as well as expand and develop the website as we grow as a company. It has been a very smooth and effortless collaboration with Soapbox and has given us a brilliant website which has increased our sales. We look forward to continuing to work with them in future as we grow and expand.

Derek Gray
Director

Why PPC?

With many search engine marketing strategies it can often feel as though you throwing money down the drain with very little evidence of customer engagement or return on investment.

Not with Pay Per Click Advertising (PPC)!

The great thing about PPC is that you only ever pay if someone visits your site by clicking on your advert.

As long as the average customer spend from those entering your site through your advert is higher than the amount you are spending per click, you will see a strong return on investment.

How do Paid Search Ads work?

PPC advertising works as a sort of auction, where companies will bid on certain keywords that they want their AD to show up for when searched.

For example, if you were to operate a window cleaning company in Glasgow, showing up at the top of the page when someone searches ‘window cleaner Glasgow’ will probably result in a pretty significant increase in business.

The more a page is searched, the more the cost per click bid will rise.

However, the price paid for a per click bid is just one factor that determines link positioning.

The quality score of the content in relation to the keyword searched is also extremely important.

Rookie PPC users may find that this advertising method does not lead to a satisfactory ROI as they will simply bid higher and higher in an attempt to outrank those with better quality content.

Managed Pay Per Click Marketing

Paid search marketing can be a minefield.

We’ve heard horror stories of people paying £75 or more for a single click for certain popular keyword terms.

Keyword research and high quality scores are the key to the most profitable PPC campaigns and a bit of expertise can see you paying pennies for the same exposure as those bidding pounds.

At Soapbox, our PPC experts will optimise your marketing strategy and ensure that your investment provides a much more impressive return.

Our Glasgow based team has extensive Adwords knowledge and will ensure a high-quality score that will allow you to achieve the highest ad rank possible for the terms that matter at a much lower cost than would otherwise be possible.

We will conduct in-depth keyword research to identify the most popular searches in relation to the services that you provide and create content that ranks highly for these specific search results.

This will allow us to secure you prime ad placement at a lower cost per click than your rivals.

Find out more

To find out how paid search advertising can help you take over the search engines for less, contact Soapbox Digital media today or visit us at our Glasgow studio.

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