If carried out right, paid advertising online can be more than effective. There are many types of paid online advertising. But at Glasgow & Paisley studios, we specialise in the most popular one: Pay Per Click.
Google’s search engine is the most used search platform. And Google Adwords Pay Per Click Advertising (PPC) is an amazing marketing tool.
What is Pay Per Click Advertising on Google Adwords?
Well, with PPC you pay Google for the right to appear in the paid listings. The benefit of doing this is that you appear on the top 3 listings in the Google search results.
You might have seen them. They have a yellow box saying add in white text beside them.
Pay Per Click results, also, appear in Adsense boxes. Adsense boxes are adverts that appear on relevant sites that allow advertising.
PAY PER CLICK ADVERTISING. WITH THE CORRECT ROI, IT CAN BE A GOLDMINE
Pay Per Click Advertising is a great form of marketing. Why? As you only pay when somebody clicks your advert and they visit your site.
Another benefit of Adwords PPC is that you were only paying for the traffic that you target. But this is not always the case. The price you pay for your Adwords results influences the positions you appear, too.
With Pay Per Click Advertising, each time the page loads, it becomes a mini auction.
But, the cost per click bid is not the only factor that determines the results. The quality score of the adverts also plays a part.
Amateur users of Google Adwords have often taken the lazy approach of just bidding more per click. And for some keyword terms, we’ve heard of people playing £75 per click.
In most cases, our Glasgow & Paisley based experts find that the cost per click is lower than your industry average.
Remember: PPC can be a great marketing strategy as you are buying sales. And as long as the return on investment is sensible, then it works.
PAY PER CLICK ADVERTISING. MANAGED CAMPAIGNS WILL MAKE YOUR INVESTMENT GO FURTHER.
Having you thought about paying for someone to manage your Pay Per Click? Our Pay Per Click Advertising experts can run your campaign. With their Adwords knowledge they can help PPC investment go much further.
Our Glasgow & Paisley teams specialise in optimising PPC Advertising campaigns.
Sometimes we are bidding pennies per click not pounds per click. And we’re still ranking higher and getting more traffic as we’ve got a high-quality score.
When it comes to PPC Advertising, there is one important thing to consider.
When you stop paying you stop appearing.
Our Glasgow & Paisley based experts will assess the pros and cons of your campaign before they start.
PAY PER CLICK ADVERTISING. WANT TO FIND OUT MORE?
To find out more about Pay Per Click Advertising contact us at Soapbox Digital Media today.