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Targeted Remarketing Strategies

Home > Digital Marketing for Businesses > Targeted Remarketing Strategies

Most people are completely unaware of the concept of Targeted Remarketing. You may not have heard of it before but you will have experienced this form of marketing if you spend any time browsing online. Let me explain…

Targeted Remarketing

Targeted Remarketing. It works.

You will have noticed that after you checked out a particular offer online for a product, lets say and ipad for example. After checking out the latest deals for ipads you go and surf the net for other stuff. But, now things have changed, you start to notice that the adverts on the sites you visit start to become focused on ipad offers. Strange? Not exactly. This is Targeted Remarketing.

This is the online equivalent of a shop sales person running out of the shop after you trying to convince you you need to buy that product you checked out in store. That would be completely weird and probably not get a great response. However, in the online world it is considered quite normal as our individual web experience becomes more tailored to us as individuals.

This personalised experience allows businesses to market their products to a demographic that have shown a desire to aspire to buy their product. This is a powerful concept and it is already possible.

Targeted Remarketing. An effective way of increasing conversions.

Targeted Remarketing can help convert those browsers into buyers even after they have left your site.

Wait… There’s more. What if you could perform Targeted Remarketing to people who searched online for the products or service you sell but that did not come to your site. This would let you market your offering to potential customers who had looked at your competitors sites. Guess what. This is on the verge of becoming possible also…

Contact Soapbox Digital Media today to find out more about Targeted Remarketing. We would love to show you what is possible to increase conversions in your business. Give us a call…

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