Google organises its rankings using an algorithm. This means that, for all intents and purposes, a machine scans your website and analyses it. There are certain things that Google likes, as well as certain things that it does not. In this blog, we will outline exactly what impresses Google and offer advice on how you can increase your online exposure!
The More Pages the Better.
A lot of clients come to us looking to build a small website with just two or three pages in order to represent their business. This is fine, and if you just want a brochure site to direct customers to it may be enough.
However, many of these clients also believe that this website will then make them stand out on Google and bring in business. The fact is, this is a misconception – it is not enough to merely be on the internet; you have to play Google’s game!
If the Google algorithm scans your website and sees that you have a homepage, a Contact Us page, and maybe one more showing your product or service, it will not grant your domain much ‘authority’. This means that there is little to no chance that customers will discover you on Google – in fact, they may even struggle to find you if they are actively looking!
To impress the Google machine, you need to have multiple pages.
Content, Content, Content.
When Google is inspecting your website, content is vital. Having a few lines of unconsidered text on each web page won’t make any sort of impression; the more text you have, the better. Google will start to take notice when you have several hundred words of well-thought-out text.
However, you can take content a lot further than this. Google takes note of keywords and will prioritise your search on specific searches dependent on what keywords you use. For example, if you use the term “plasterer Rutherglen” multiple times throughout your content, then it is likely Google will start to rank you highly when people search that term.
However, there are also LSIs. These are sort of supporting keywords which Google will determine has increased your authority. For example, if you are writing about plastering, outlining specific services and products may increase your rank.
It is important to keep in mind that this is a very involved process, and it can take some practice and research to get it right. At Soapbox Digital Media, we have a copywriter who has experience in writing for the internet and being attractive to Google. Just give us a call on 0141 429 1356 to inquire about this service.
Get Your SSL Sorted!
Secure Sockets Layer (SSL) is technology which improves the security of your website. It works by scrambling data that passes between servers, sites, and users, keeping it safe from anyone who illegally intercepts it. When the data reaches its intended destination, it becomes unscrambled and is then readable.
SSL is a big deal in regards to websites, in fact, you have probably noticed it throughout your time on the internet. For example, you might have seen a little padlock and the word “secure” on the left of the web address box. Some websites even have an SSL icon on their actual website in order to stress the fact they are secure.
The technology is so essential that Google even penalises websites who do not have SSL installed. For example, if you take two sites which have been scanned by Google and are determined to be equal excluding the fact that one has SSL and one does not, the one with this added security will be ranked higher up the ranks.
If you want to rank highly on Google, make sure your site is secure. Again, we can help!
Get in Touch
Appearing on the first page of Google is one of the most effective marketing tools you can employ. It is one thing to have a beautiful and functional website, but if no one ever finds it can only do so much.
By following some of the advice in this blog, you will be able to make your website and business more attractive to Google and shoot up the ranks.
However, if you work in a particularly competitive industry, there is only so much that you can do yourself. Try as you might, if there are other businesses throwing money at Search Engine Optimisation (SEO), there is very little chance you will outrank them.
At Soapbox Digital Media, we have years of experience of undertaking successful SEO campaigns. By working with you to work out your aims and your monthly budget, we can craft a service bespoke to your needs which will significantly increase your online exposure.
In order to organise a meeting to discuss what we can do for you, or simply to make an inquiry, give us a call now on 0141 429 1356.
Alternatively, fill in our contact form, and we will be in touch as soon as possible!