As a digital marketing company, by far the most common question we are asked is “what is search engine optimisation?” SEO is an incredibly complex process, and it is impossible to explain the specifics in the space of a webpage.
Successfully implementing SEO tactics is a learned skill, be wary of companies who pretend to be revealing their SEO secrets in the space of a blog. You wouldn’t expect to understand design fully after reading a 1000 word article, and Search Engine Optimisation is no different in this regard.
What we will try and outline here is what SEO does and the results you can expect.
For an entirely free analysis of your site, target market, and a fully formed strategy on how SEO could be implemented in your business, get in contact with Soapbox today.
What Does SEO Achieve?
SEO is the process by which you can influence search engines to place you higher up the rankings when people search for specific terms. For example, if your company name was, let’s say, “Peter’s Petting Zoo” you would expect that anyone who is searching “Peter’s Petting Zoo” would find you close to the top of the list.
What SEO does, in short, is link your website to various other terms which companies are likely to search which could be transformed into conversions for your company. So, if someone was to search “fun activities Glasgow” you would also rank near the top of the list.
SEO tactics increase the exposure of your company to potential new customers. Not only will customers looking for your company be able to find you more easily on Google, but it will be able to set your company apart from your competitors when people are searching for the service or services you all offer.
Search Engine Optimisation will;
- Give you fantastic search engine results.
- Increase the amount of traffic on your website.
- Increase the number of enquiries and conversions you receive online.
How Long Does It Take?
The thing about SEO which makes a lot of our clients question the process is that it takes time. It is an investment, not a purchase. There is no way to make Google instantly rank you at the top of the search engine – all we can do is increase your site’s credibility and relevance and wait for Google to recognise this.
It is not like commissioning a television or radio advertisement where you make a one-off payment and get a reasonably immediate increase in business. This kind of marketing is effective for what it is, but after the advertisements have stopped airing the benefits are by and large over.
Consider Search Engine Optimisation as an advert which takes two or three months to get going but will have a significantly more lasting and widespread impact. While an advertisement for a small business may only appear in a regional paper or radio station, SEO will make your brand appear at the top of a worldwide search system. When a traditional advertisement stops being effective the minute it ends, the lasting effect of SEO will keep your brand at the top of Google for a long time.
If you are considering SEO you have to keep in mind, it is not a case of switching a button and getting you instant results. It is a process, an investment, which given time will give you a tremendous return on your investment.
How Much Does SEO Cost?
The price of SEO depends largely on how in depth you want it to be. The process is complicated even in its most basic form (well, if it is done properly!), but there are many techniques which are effective yet complicated and, naturally, carry additional costs.
Beware of cowboy companies who offer their services for ridiculously low prices. Some companies offer to ‘optimise’ your website for as little as £40. At this price, you have to ask, what exactly are they doing? If it only costs £40, surely you could do some research and work it out itself? The labour costs alone should surely be over £40 if what they are doing is as specialised and involved as they claim?
Because the process is so effective yet tricky to negotiate it does carry a cost which will always be over a one-off payment of £40 when done correctly. However, provided your business is fundamentally viable, the return on investment you will see after just two or three months really is impressive.
In fact, it is one of the most cost-effective forms of digital marketing which we offer. To discuss how SEO can benefit your company, give us a call on 0141 429 1356.
What Exactly Does SEO Involve?
Again, there are far too many processes involved to explain in a blog post. Regardless, you wouldn’t ask Coca-Cola for their secret recipe!
As a brief overview, it would be impossible for Google to look at every website on the internet manually and rank them accordingly. As such, they use an algorithm which automatically places websites in order of relevancy. However, by being conscious of how this algorithm works, it is possible to ensure Google ranks your company’s website highly.
There are countless ways of doing this, using keywords, or link outreach and so on, but it isn’t enough to know the methods – it is about coming up with a strategy that works. That is where we come in.
With a few tricks, some of our magic, some time, and the correct strategy, you will see your website sitting proudly at the top of Google – and so will your customers!
Do You Need Help?
SEO is a specialist service that very few companies can do well. Don’t leave it to the cowboys claiming that they can give you the world in no time at all for next to no money – if this were the case, absolutely everyone would be doing it.
If you want to massively increase your online exposure, increase web traffic, and obtain significantly more web enquiries then look no further than Soapbox for all of your SEO needs.
To organise a free analysis of your site and target market so that we can build a fully formed strategy and proposal that is right for your business, or if you have any other questions about what we do, give us a call on 0141 429 1356.