At Soapbox Digital we develop sites in a way which makes it easy for you to manage. You can quickly swap out or edit content, add blog posts, and add forms of media whenever you want to give the site a slight update.
In this blog, we will outline five tips to help you manage and update the content on your website in order to give customers the most accurate information possible while boosting your rank on Google’s search results.
To speak to us about a bespoke website today, give us a call today on 0141 429 1356.
Tip 1: Add Blog Posts Regularly
Many people start a blog with the best of intentions only to give up on it a few weeks (or days!) after taking control of it. A rarely updated blog does not provide a positive look for your website and is generally better not to be there at all.
If you are going to run a blog, make sure you schedule in regular blog posts. One or two a week is ideal, once a fortnight is great, and once a month is good. Just make sure that you have new content up there for when the Google algorithms come to scan it.
Tip 2: Use Unique Images Where Possible
Using unique images boasts a number of benefits. Firstly, it can help to give your business a personal and conscientious image. You have taken the time to make or design your own images, and this reflects a certain attention to detail for your business.
Additionally, images that are unique to your website will have a positive impact on your search ranking. Google, after all, does not want to see duplicate content and this goes for images too. You won’t necessarily be penalised for duplicate photos, but bespoke pictures are a sign of quality.
Also, speaking of pictures…
Tip 3: Optimise Pictures for the Web
There are a few steps you will need to take in order to get images ready for the web, and it all comes down to size.
Firstly, you have to make sure that the images are as small in file size as possible. Any images that you are going to use need to be put through an optimiser, such as Tiny PNG. These will reduce the file size while making sure the image maintains its quality.
Secondly, pictures have to be the right dimensions. This can vary depending on the use, but typically for a blog that we build on your website an image 700 pixels in width. Using an image that is too small looks unprofessional, while one that is too big can become skewed.
You can view our full guide for optimising images here.
Tip 4: Write for the Internet
Writing for the internet isn’t like other forms of writing. In essence, you want to make things as easy as possible for the reader and encourage them to read on down the page. There are a few techniques to achieve this.
The first concept is called the reverse pyramid. This means that you start off a section of text with the idea that is to the point but lacking in a lot of specific information. For example, in this section, I have informed you in the first paragraph of a plain fact before expanding out the concept as we move on.
Secondly, big blocks of text make a lot of internet visitors quick to move on. A paragraph of hundreds of words looks daunting and, frankly, boring. Breaking things up into bitesize manageable chunks makes the entire reading process much easier and more rewarding.
Finally, use lists and bullet points wherever possible. These break up text and give valuable information very efficiently. For example:
- Use the reverse pyramid.
- Write in short paragraphs.
- Use lists and bullet points.
Again, we have a full blog on writing for the internet here.
Get in Touch
At Soapbox Digital we specialise in making websites that look fantastic and perfectly reflect your business but are also easy to use. This means that you can take control of the content if you choose to, meaning you are not tied to us. After all, it is your website, not ours.
Pop in for a chat to discuss how we can help you to grow your business in a cost-effective manner through online marketing. Give us a call on 0141 429 1356 to arrange a meeting.
Alternatively, fill in our contact form, and one of our personnel will be in touch as soon as possible.