Digital Marketing has risen to replace more traditional forms of advertising as we become more and more reliant on our computers, laptops, tablets, smartphones, and even interactive TV. Although traditional marketing strategies still have their place, the accessibility, cost, and the reach of Digital Marketing have led to it taking the forefront of brand exposure in our era.
Digital Marketing: More bang for your buck than traditional forms of marketing.
There are two main types of Digital Marketing, these are Pull Marketing and Push Marketing. Pull Marketing is where the target consumer is actively seeking for the information and we aim to ensure our offers and services are in front of them as they search. Examples of this type of Digital Online Marketing include Search Engine Optimisation (SEO), Pay Per Click (PPC), Google Places Marketing, and other forms of online display advertising within related content.
Push Marketing, on the other hand, is where the Marketing message is broadcast to the potential consumer even though they are not looking for the particular product or service. However, this Marketing is often highly targeted as the viewer is either looking at content which demonstrates an interest in your offer, or they may have even invited contact, having opted into your marketing list. Examples of this form of Digital Marketing include Email Marketing, Automated Cold Calling, certain forms of Display Banner Ad and Re-marketing. Both ‘push’ and ‘pull’ Digital Marketing techniques can be highly effective.
However, in order to ensure that your marketing efforts succeed, it is vital to select the correct medium to engage prospective customers.
Digital Marketing: Marketing is not changing, it has changed. Get on board.
Marketing has changed with the advent of the internet. Gone are the days where we would respond to desire marketing, like old TV commercials that sold the lifestyle that went with the product. We no longer let marketeers fill our heads with promises. The modern buyer puts marketing claims to the test. This is reflected significantly in the rapid growth of comparison and review sites, giving any customer the ability to easily check consumer feedback relating to a product or service. This has put power back in the hands of the consumer, and Digital Media Marketing Strategies are required to take this into account in modern marketing.
This creates the opportunity for companies to meet amazing success, or of course tremendous failure, when marketing themselves today.
A great product or service can go viral overnight; a poor one can be destroyed.
In many cases, companies settle somewhere in the middle of this situation. Many companies, however, are choosing to adapt and become highly successful by effectively using Digital Marketing.
Digital Marketing: Marketing to grow your business.
For help and advice in using digital marketing to take your business to the next level get in touch with us today. We have many versatile marketing plans that can be adapted to suit all budgets and levels of ambition. What are you waiting for? Give us a call!