Advanced Group is one of Scotland’s most prominent replacement window companies. Their original site, however, did not accurately reflect the fact they are specialists in windows, doors, conservatories, roofline and more.
Due to Advanced Group’s huge range of products and a high volume of web traffic we were also tasked with increasing the conversion rate from site visitors to customers.
For the new site we created a streamlined version of the site with clear, simple navigation. We also submitted the site for third party Usability Testing as the ultimate aim of the site was to make the whole experience easier and more pleasant for visitors.
Once the above work was completed we then Split Tested the site so we could assess the performance of differing layouts, see which combination worked best in terms of the time a customer spends on the site and whether contact with Advanced Group was made as a result of their visit.