WEB DESIGN WORTH SHOUTING ABOUT!
CALL US ON 0141 429 1356

T 0141 429 1356

T 0141 429 1356

Home >

The Advanced Group Website

The Brief

The Advanced Group is one of Scotland’s suppliers of uPVC products like double glazing windows and conservatories.

The Advanced Group asked us to redesign their existing site, so it matched their offline and TV marketing, so it was easy for people to find their services in Google, and so that users could find the products they needed with a couple of clicks.

The Solution

The first step was user testing their existing site. User testing is a method used to see how something is to use by testing it with real people who would use the site.

We asked a suitable sample of users to complete a list of tasks, while being filmed, to see where they faced difficulties and encounter confusion. The more people who confronted similar problems, the more recommendations we could make to overcome these usability issues.

The Advanced Group Website

After we completed the user testing we:

  • Reworked the navigation, so it was easier for customers to find the product they needed.
  • Moved the prices and benefits at the top of the page, so users could get the information they needed straight away.
  • Reduced the multiple contact numbers to one 0800 one, as having too many options were confusing the customer.
  • Redesigned the site to mirror their offline and TV marketing

The next stage was to optimise the site’s On-Page SEO. On-page SEO is the process of optimising your web pages to rank higher and gain more relevant traffic on Google. On-page relates to both the HTML source code and the content of a page.

We also worked on Advanced’s Off-Page SEO, too. Off-page SEO refers to the steps taken outside of your website, which help boost your rankings on Google.

The Advanced Group Website

We optimised Advanced’s Off-Page SEO by improving Google’s opinion of the site’s authority, relevance, popularity, and trustworthiness by linking to other reputable places on the Internet (pages, sites, people, etc).

The Outcome

Through the design improvements, which we based on our user testing results, we increased conversions on the site. And through improvements to the On-Page and Off-Page SEO, we ranked Advanced on page one on Google for their relevant keywords.

CALL US ON 0141 429 1356 NOW
SHARE THIS ARTICLE
LOOKING TO DISCUSS YOUR WEBSITE NEEDS? CALL US ON 0141 429 1356

Web Design

What makes our websites different?

READ MORE →

SEO

Looking to get found online?

READ MORE →

Social Media

Like to see what we can do?

READ MORE →

5/5 stars

Soapbox Digital Media

We have produced a National Wedding magazine  for years and the website has never been an adequate online  representation. Soapbox have designed and built a new site that now enhances our online presence and attracts tens of thousands of visitors a month giving us a valuable resource for our subscribers.


Dundee