When it comes to digital marketing, there are several different strategies that you can employ to move your business forward by attracting new clients. Different tactics like PPC, SEO, or Adwords and so on can be confusing for people who aren’t experts.
In this blog, we will have a look at two primary techniques and why you might want to use one, the other, or indeed both. For more information, or to come in for a meeting, get in touch with us today on 0141 429 1356.
SEO vs PPC: Positives and Negatives
SEO and PPC are both essential tools when it comes to attracting more leads for your business, but they have different attributes which make the right option depending on the specifics of your business.
- Impact – Although PPC can instantly start to get your business. SEO, on the other hand, will take two or three months to really get moving.
- Cost – PPC will remain fairly consistent in cost regardless of whether you run a campaign for a month or five years. However, SEO will start to become increasingly cost-effective over time.
- Location – PPC marketing will make your service or products appear at the top of Google in the form of adverts. SEO, however, will make your company appear in the ‘organic’ results.
The Timeframe for PPC/SEO Impact
Depending on how quickly you need to secure business will affect what digital marketing technique you should use.
PPC can start working very quickly. Within a matter of days, your advertisements could be at the top of Google, competing with your competitors for clicks and, ultimately, attention. This means that within a very short space of time, you can have an influx of sales or leads.
SEO, on the other hand, requires a bit more patience. The results aren’t going to be instant, and it can take two to four months for your business to make real progress on the search rankings and for you to see a return on your investment.
Once SEO starts to kick in, the results really are incredible. However, by running a PPC campaign throughout this early duration, you can make sure that you have the leads and sales to ensure you are still making a steady and sizeable profit.
How Do the Costs of PPC/SEO Compare?
There are a lot of variables when it comes to PPC and SEO. Your industry, the people responsible for the campaign, and indeed your competition can all affect the price. However, there are a couple of broad strokes that we can paint to explain it in a little more detail.
PPC stands for ‘pay per click’. Every time a potential customer clicks your advertisement, you will be charged a certain amount of money. Although there is some flexibility in terms of bringing this cost down, it can only get so cheap and even after several years the price is going to be consistent.
SEO is quite the opposite. Because it relies on organic search results, every physical click from a customer won’t cost you a penny. Once you have invested enough to climb the rankings to the top, your ‘cost per click’ in terms of leads per monthly investment can become unbelievably worthwhile.
In short, PPC isn’t going to get any cheaper really, but the cost of SEO will go significantly further the longer you run a successful campaign.
The Exposure of SEO and PPC
PPC advertisements will appear at the very top of search engines. They rank above the ‘organic’ results meaning that they will be the first thing that potential buyers see. However, this isn’t necessarily good.
Internet users are savvier than they are given credit for. Many people can recognise an advert, and Google makes it relatively obvious with a small ‘ad’ sign next to all PPC results.
Many browsers will simply scroll past these advertisements and look for the organic results as they are considered to be more genuine and trustworthy. This is where SEO campaigns excel, although these links might appear below the adverts, they are often more likely to be clicked.
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In summary, the pros and negatives of PPC and SEO are a good balance for each other. Often combining both processes are the best method of making your money go as far as possible and take advantage of as many potential leads as possible.
However, no matter what road you decide to go down, you need to make sure you are using a reputable and results-driven company.
Give us a call today on 0141 429 1356 now or fill in our contact form and we will be in touch as soon as possible!