Sometimes a simple information website is the best solution to fit the needs of a company or individual. This type of Brochure Style Website is designed in a specific manor to display the information about a range of products or business services in a clear, concise and easy to understand way.
A Brochure Style Website will normally consist of between ten and twenty pages and have mostly static content about the topic of the site.
What are Brochure Style Websites good for…
The format of Brochure Style Websites can be ideal for many small businesses, individuals or local community projects. The static nature of this type of site means that there is little or no requirement for additions or updates to the content.
This works best for Websites which convey information which is unlikely to change very often and for providing an online resource to back up other types of marketing campaigns such as email marketing, direct mail and various other offline activities. Brochure Style Websites do also have their limitations.
What are the limitations of Brochure Style Websites…
With Brochure Websites the main limitation is the static nature of the site content. The fact that the site often remains small and is not updated regularly makes it less likely that the site will rank well in the search engines. This is because the freshness and frequency of the addition of new content has a bearing on search engine positioning.
Often Brochure Style Websites don’t meet this criteria and can either loose rankings over time of struggle to rank at all. Brochure Style Websites do suit the needs in some cases. For a more dynamic and upgradeable site that can grow with your business we would recommend a content management system (CMS) style website.
Whatever your Website needs at Soapbox Digital Media we can help you to evaluate and discover the best solution to achieve your goals.
For advice on Brochure Style Websites and more bespoke solutions speak to one of our experts today.