With a lot of web design companies, they will design and build you a website on the condition that you supply the written content for the site. This can work fine, after all, who knows more about your company and its philosophy than you?
However, in practice, this can delay the site from going live in a lot of situations. When all said and done, you have a company to run, and as much as your website will benefit your business you have a lot of pressing matters to attend to you. If you are realistic, will you be willing to sit down for a few days and write thousands of words to go with your new, professionally designed website?
If you think this might be a problem, there is no need to worry. Our in-house copywriter will be able to do the job for you.
How Does Copywriting Work?
It is a professional copywriter’s job to, well… write copy. A copywriter has written all of the text you see on posters, in marketing booklets, and on websites! However, a good copywriter will not just write run of the mill corporate gibberish on every page; they will get to know your company, your industry, and your target market, writing bespoke copy to suit your exact needs.
The copywriting takes place in roughly three stages:
- Step 1: They will get to know your company by talking with you and the designer in charge of building your website.
- Step 2: From here, they will research your industry. By looking at the competition and working with the designer, they can come up with a plan of action.
- Step 3: Once the research has been completed, the only thing left to do is the writing process. This part can vary depending on how big the website is and how involved the topic is. However, we can guarantee it will be done quickly and to a high standard.
How Much Does Copywriting Cost?
We operate under a price per page costing structure. The cost depends on the nature of the writing. If your business or organisation is in an industry that is incredibly complex and technical, then it will require more research and will take longer to write, increasing the price. If your business is a bit more accessible, with less technical research being required, then the cost will be less.
Does Copywriting Include SEO?
Our copywriting service comes with various SEO elements as standard. For example, format the text in a way that Google’s algorithm finds it favourable. However, SEO goes beyond these relatively simple steps.
If you opt to go for our SEO services, then the copywriter will be involved to some degree. From keyword density to targeted blog posts, having a professional copywriter working in conjunction can help to boost its effectiveness – a partnership that not every ‘SEO expert’ offers.
In short, opting to employ our copywriter’s services does not mean you will receive an SEO plan. However, if you choose to opt for our SEO services, this will include some professional writing.
What Are the Advantages of Soapbox Copywriting?
Hiring a professional copywriter to provide the text for your website comes with a few advantages:
Speed: Even when you have the best intentions to write the text we require to complete your website yourself in a timely manner, very often life gets in the way. We often find that we have sites ready to go which can be delayed for weeks or even months because our client has been busy running their business and hasn’t had time to write.
This is perfectly understandable but having us take care of it removes this risk entirely.
Quality: There is being a good writer, then there is being a good copywriter. They are undoubtedly connected, however writing for the internet compared to, let’s say, writing academically, are very different things.
By employing a writer who specialises in writing for the web, you are increasing your chance of the copy being effective and securing conversions.
Accountability: It is possible to hire a freelance copywriter online who vary from being dirt cheap to incredibly expensive. However, speaking from experience, this is not an ideal route to go down. These are faceless people on the internet who are not invested in your company at all; they just want to fire out the same characterless cookie cutter content quickly before moving on to the next job.
At Soapbox, we will look for your direction and input, building towards an end product you are happy with.
Looking for a Website?
Not every web development office offers a copywriting service. If you value having effective professional writing to reinforce your effective professionally designed website, then look no further than us. To organise a job today, or to make any enquiries, give our Kilmarnock Road office a call today on 0141 429 1356.
Alternatively, fill in our Contact Us form, and we will be in touch as soon as we can.