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Helping Us to Help You!

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At Soapbox, we want to do everything we can to give you a final product that you absolutely adore. We will offer advice and opinions at any stage required, but each and every last decision is ultimately up to you!

In this blog, we will outline how you can get the most from your website by giving us all of the information we require to create a site that offers everything you need.

To make an inquiry, or to book in a free consultation today, give us a call now on 0141 429 1356.

The first step in website design with us, however, is to arrange a brief.

What is a Web Design Brief?

A brief is when we sit down with a client before a design in order to get an idea of exactly what you want the website to achieve, what it has to do and contain, as well as what you want it to look like.

What is a Web Design Brief?

Although we have a generally good idea of the direction that a website should go before we get started (for example, an electrician wouldn’t have a website that was similar to the website for Gucci), all of our websites are tailor-fit for the client.

As a result, we need to gather some specifics for you. Doing this over the phone or e-mail is possible, but impractical. We much prefer for you to come in for a sit-down with one of our designers and a coffee – we can work things out in real time.

Preparing for a Website Brief

There are three things that you should have in your head prior to coming in for your brief. These are as follows:

  • Decide on the precise goal of your website.
  • Some information on your customers.
  • Look up a few other websites which you like.

By having all of this information ready for us, the whole process of coming up with a flat proof and giving you an accurate quotation will go so much smoother.

Deciding What You Want from Your Website

This might sound silly, but there are hundreds of different reasons as to why you might want to build a website. We need to know exactly what you want to achieve by doing so.

For example, do you want to boost your sales? Let people book online? Do you want to rank on Google? Do you just want to give information?

All of these are very different endeavours and change everything from the fundamental style of the website (e-commerce vs brochure sites and so on) to the general functionality (booking features, blog posting, file hosting etc.).

Obviously, we can tell you exactly what you need to achieve your goal, but you need to have a clear idea of what that objective is for us to know where to start.

Who Are You Targeting?

Having some information on your customers can really help us to provide an effective, appealing, and practical design. We need to know who is going to be using the website so that we can hand over something that they can engage with easily.

Who Are You Targeting?

For example, if you own a bar and need a site, we need to know what kind of patrons you are trying to attract.

On a very basic level, if you want to attract younger people, you might go for something trendier and more abstract. However, if you are looking to attract clientele which are slightly older, you might want to create something a bit more traditional.

Again, that was a very base way of looking at this problem, but the fact remains; different design choices need to be made for different demographics to achieve optimum functionality.

Give Us Some Inspiration!

Oftentimes a client will come on and offer little to no information on what kind of design they like, which is fine but can set us back to square one if they do not like our initial proof. This is impractical and slows everything down. In extreme cases, it might even cost you more after multiple redesigns.

Have a browse online before you come in and come up with a list of few websites that, in one way or another, look and work in a similar way to what you imagine for your site.

The websites don’t have to be competitors, although naturally, this is the best way to start. Keep in mind though, if you own an accountancy firm, but like the Apple website, it is definitely worth letting us know; we can draw inspiration from anywhere.

Get in Touch

To book in your free consultation or to make an inquiry, give us a call now on 0141 429 1356 or fill out our contact form.

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We have produced a National Wedding magazine  for years and the website has never been an adequate online  representation. Soapbox have designed and built a new site that now enhances our online presence and attracts tens of thousands of visitors a month giving us a valuable resource for our subscribers.


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