A few months ago we released a blog post which addressed many of the questions which we are asked most commonly within our business. These questions come both from established clients, as well as prospective clients.
In this blog, we will have a look at a few more common queries and do our very best to resolve them.
If you need help with your website, or indeed have any questions of your own that we do not clear up here, feel free to give us a call on 0141 429 1356.
Is Social Media Marketing Worthwhile?
The answer to this question is not entirely clear. It depends largely on the type of business you are in, as well as what you mean by social media marketing.
Social media advertising is often a fantastic route to go down for a lot of companies. Many people spend upwards of two hours a day browsing through Facebook and Instagram, and a lot of industries lend themselves very well to advertisements of this kind.
If you provide a cleaning service, for example, someone browsing Facebook in the evening may very well click and browse your website and perhaps make an inquiry.
However, many companies get caught up with the idea that they need to have a Facebook page with lots of likes and interaction. This is rarely a worthwhile pursuit and is often a thankless task.
For example, if you do have a cleaning company, how likely are people to like the page? How likely are people to interact with the page, liking and sharing posts? The truth is, they are not.
In summary, advertising is often a fantastic method of growing your business, but other forms of social media activities might not get the results you expect.
What is SEO?
SEO means search engine optimisation. It involves carrying out work on your website which will make it more ‘attractive’ to the Google robots which scan your website and will make your website rank more highly on search results.
Many people think that just by having a website they can expect to rank at number one, but this is only the case in industries with almost zero competition. In competitive industries, attaining a high rank and maintaining it is a complex and ongoing process.
Having said that, it can be one of the most effective marketing tools available to businesses. We have fantastic SEO professionals within our company and will make sure that you have a realistic idea of the results you can expect along with the associated costs.
Be wary of companies which offer an ‘SEO package’ which costs virtually nothing. If it was that cheap, you have to ask yourself exactly what they are doing?
What is GDPR and Does it Matter?
GDPR is new legislation introduced by the EU which is intended to protect our personal information. It dictates how we can attain the information of our customers, as well as how we can use it.
Because the legislation is relatively new, it is not quite clear how likely you are to receive repercussions. However, the potential punishments are incredibly severe, and it is certainly better to err on the side of caution.
Our web designers are happy to help make sure your website is GDPR ready, so don’t hesitate to give us a call if you need a hand.
What Is a Responsive Website?
In the modern era, there are countless screen dimensions across a huge number of families of devices which people use on a daily basis. People don’t just use desktops to go online, people use their mobiles, tablets, laptops, and even televisions to go online.
A responsive website ensures that no matter what size of screen a visitor is using to browse your site, your site will appear and function properly. Images will shrink, move, and expand as required, header bars will shrink to a clickable menu, and so on and so on.
We cannot promise that everything will be pixel perfect as standard, as this is a more drawn-out process that requires more time and, as a result, an extra charge.
Get in Touch
At Soapbox Digital, we pride ourselves in our commitment to making sure that we provide clients with fantastic service from start to finish. Not only will we deliver a fantastic website that achieves all of your goals, but we will also make sure you stay fully informed of the process from the first to the last.
The first step begins with giving us a call today on 0141 429 1356.
Alternatively, complete our contact form and one of our team will give you a call as soon as possible!