Nowadays, everyone uses their smartphones and tablets to search the internet for businesses just like yours. Here, at Soapbox Digital Media in Glasgow, we use our responsive web design framework to guarantee that your customers can view your site clearly on their iPhones and iPads.
If your client has to zoom in to read your content, they are more likely to abandon your site and visit your competitors.
Making your site easy for your customers to use increases sales.
Moreover, optimising your site for phones and tablets will help with your search engine page rankings.
Google have announced that they going to reward responsive websites with better rankings than those that aren’t.
Responsive Web Design: what is it?
In the last few years, technology has developed at a breakneck speed. There are numerous ways that your customers can go online now:
- Game consoles
- E-book readers
- Watches can be used to check our emails or send a tweet!
With these advancements, we can no longer rely on websites designed for desktop computers only.
All sites need to be responsive and accessible on all of the above devices.
Responsive web design: how does it work?
Our super duper developers use code that detects the size of screen your customers are using and then formats your site to fit.
The code ensures that your clients can view text and images quickly.
Furthermore, they can scroll through pages without having to zoom in and out, too.
For example, take our website you can see below how the design changes to fit into phones and tablets.
Responsive web design: why does it matter to your business?
First and foremost, responsive web design improves users experience while browsing your site.
Visitors expect a high-quality experience when interacting with a website.
Sites have to be easy access and navigate while the user is on the go.
Also, responsive web design makes filling out enquiry forms and online shopping simpler.
Having a mobile-friendly website improves the amount of time a customer spends on your site, increases sales and improves conversion rates.
Responsive web design: would you like to get found online more?
As we mentioned earlier, Google has changed their search algorithm a to increase search engine rankings for mobile-friendly sites. For the non-techy out there an algorithm is a list of steps to follow to solve a problem.
If your businesses doesn’t have a responsive website, Google will now penalise your on their mobile and tablet search engine results page.
So, if your existing site that isn’t mobile-friendly, or if you’re looking for a new site to be designed, it is essential that it’s responsive.
Your business will suffer online if you don’t.
Responsive web design: want to find out more?
Here at Soapbox Digital Media in Glasgow, we’re happy to answer any questions you may have about making your existing website responsive or creating a new website for you.
Feel free to pop by our store for a chat. Alternatively, you can call us or email us today. We’d love to hear from you.