When you begin the process of getting a new website, it is tempting to focus on the bells and whistles. At the end of the day, we all want something flashy which we can be proud of. We want a website that looks amazing gives you real results, and adequately reflects the image of your brand.
What Is an SSL Certificate?
SSL stands for Secure Sockets Layer. It is a security measure which scrambles sensitive data as it passes between servers and websites, which protects it from being intercepted by online hackers and thieves. As soon as it gets to the intended recipient, it is unscrambled, making it readable.
The sensitive information that it protects covers a broad range of data including payments details from debit and credit cards, usernames, passwords, and much more.
In the modern age of the internet, SSL certificates really are no longer optional!
How Can an SSL Certificate Benefit Me?
While it might not seem obvious why you are paying for the SSL, some of the benefits include:
- Encourages shoppers to use your online store.
- Shows that your business is conscious of security.
- Improve Your Google Rankings.
SSL Certificates can benefit your business and website in a number of ways. For a start, if you have an e-commerce site, it will give your users the confidence to buy from your business. Without an SSL certificate, shoppers likely won’t have the confidence to shop with you.
If they do buy from you, then their payment details could be stolen. This can lead to huge amounts of money being taken from the customer’s bank account and can be a lethal blow to the reputation of your business.
Security and Legitimacy
However, even if you don’t have an e-commerce site, an SSL will still bring a series of benefits to your website. For a start, it shows visitors that you are the legitimate owner of the website and that there is nothing fishy going on.
It also shows that your company is serious about security, which will give users the confidence to use your website. It also shows that your business takes security serious which suggests a certain competence and attention to detail.
While you might think that SSL certificates are some invisible thing that no one will notice, whether you have one or not, this simply is not the case. Have you ever noticed that some web addresses begin with http:// while others begin with https://? Well, the ones with the added ‘s’ have an SSL certificate, while the ones without do not. Anyone remotely techy will notice this!
Another way of telling is to check the left-hand-side of your address bar. If you look at this location on your browser, you will see a padlock. This is because our site is secure. People are so used to seeing this little icon, that not having it is enough to put people off.
Lastly, you can even go so far as to add a label on your website to show off the fact you have SSL security. This can be a very good look and can add a particular layer of class and legitimacy to your website.
Have you ever noticed that at the bottom of many websites there is a space for certificates and logos? You probably haven’t looked at them in detail, but again merely having them there encourages people to trust your site.
Improve your Google Rankings
Additionally, search engines prioritise websites which have SSL security on their website. When they are ranking their search results, you will be pushed higher up the list if Google recognises your site is safe to use. In fact, without one, it is unlikely that your site will be found on search engines if there is any competition at all to be at the top.
Need Some Help with Your SSL?
It doesn’t take long to make your website SSL ready, and it won’t cost you a lot either. It really is one of the most fundamental elements of a modern website, and it is essential if you want to make sure your site appear up-to-date.
If you have an online presence and care about your security and reputation, then make sure you have an SSL. To talk about how we can help, give us a call on 0141 429 1356.
Alternatively, fill in our contact form, and one of the team will give you a call as soon as possible!