Spread some cheer and boost your brand this festive season with stylish personalised business Christmas cards from Soapbox Digital Media.
Get your branding right and yule be jingling your way to a very merry Christmas indeed with Christmas cards that your clients will greatly appreciate and may well put up on display for all to see throughout the entire holiday season.
We work with businesses across Scotland to create memorable Christmas cards their audiences will love, building brand loyalty, showing customers just how much they care, and standing out from the digital crowd of spammy seasonal emails.
5 benefits of sending business Christmas cards in 2024
1. Stay out of the seasonal spam folder!
Let’s be honest here, if you receive a ‘Happy Christmas!’ email, it’s probably getting deleted before you even open it, and that’s if it escapes the dreaded spam filter in the first place.
Physical cards are so much more personal and MUCH more likely to make a memorable impression than an email or text message.
Even if your email is received and read by your customers, it will probably be forgotten about just one scroll later and it certainly won’t be put on display for all to see over the Christmas period.
2. Add some personality to your brand
Depending on the size and nature of your business, you may or may not have personal contact with your clients on a regular basis. Either way, sending personalised Christmas cards are the perfect way to remind people that your business is built on people and not a faceless brand.
Adding personality to your companies marketing is a must for building brand loyalty and encouraging customers to return time and time again, and a Christmas thankyou message is a fantastic start. If possible, add a handwritten message, or at least a signature to the card to show your customers they aren’t just another name on your Christmas contact list.
3. Deck the halls with business branding
With an eye-catching festive design, and a bit of luck, your branded Christmas cards could find their way onto the walls or mantlepieces of your client’s homes and offices throughout the entire festive season. No chance of this with an email greeting or social media post!
Even if only a small percentage of the cards you send end up on display, the brand exposure you will receive makes Christmas cards one of the most cost-effective (and underrated) forms of print marketing.
To give your Christmas cards, and branding, the best possible chance of being put on display, you need a stand-out attractive design that catches the eye and captures the Christmas spirit. That’s where Soapbox comes in, with a team of incredibly talented graphic designers who will work with you to create a stunning design that combines your branding with an engaging seasonal design that is sure to impress.
4. Put your business back at the top of your customer’s Christmas list
Sometimes, a subtle reminder that your business is open, active, and ready for business is all it takes to prompt a previous customer to return.
A blatant sales message is a little bit too on the nose, and may well put off potential clients rather than pulling them back in. A Christmas card, on the other hand, brings your business back to their attention in a heart-warming and memorable way.
5. Advertise seasonal sales and offers
Planning a big boxing day promotion? Got a special offer scheduled to start the new year in style?
A Christmas card is a great way to announce the launch, spreading the good news far and wide at a fraction of the cost of a social media or traditional advertising campaign.
Framing the offer as a Christmas ‘gift’ from you to your customers is an excellent way to increase the chances of them taking you up on the offer, creating a sense of obligation to repay the thought you have shown by sending them a card.
Ready to spread some festive cheer?
If you are looking to send personalised Christmas cards to your customers this festive season, Soapbox Digital Media’s team of graphic design elves are the little helpers that you need to call.
Our Glasgow printing and design studio is already packed full of Christmas spirit as we help business owners from across Scotland to create winning designs and produce beautifully crafted Christmas cards to distribute amongst their target market.
It might still be November, but the sooner you send your cards, the longer they will be on display and the more exposure your brand will get, so there is no time to waste!
Forget your letter to Santa, if Christmas cards is what you’re after, Soapbox Digital Media is the only name you need on your wish list!
