Keyword cannibalisation occurs when multiple pages on a website target the same search query and compete for the same position in search results. Google can’t decide which page to favour,…
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What Is Keyword Cannibalisation?
How Site Speed Affects SEO and Your Search Engine Rankings
Over half of mobile users will leave a site that takes more than 3 seconds to load. They don’t wait or give the content a chance. They close the tab…
Business Stationery Checklist for New Companies
When you start a business, stationery tends to land near the bottom of the list, between sorting out your insurance and figuring out the accounting software. Then your first proper…
Are Flyers Still Effective?
Yes, flyers are still effective. But the more useful answer covers when, and for which situations, because flyer marketing in the wrong context wastes print budget while the right campaign…
Gloss vs Matt Finish: Which Should You Choose for Your Print?
Ask a designer to choose between gloss and matt lamination and you’ll get a very specific answer based on what the piece is for. The right finish changes how a…
Negative Keywords in PPC
Every time someone clicks your ad and bounces straight off the page, you’ve paid for an irrelevant search. It might be a student researching the topic, someone looking for a…
What Does a Content Writer Do?
Here at Soapbox Digital Media, we are pretty savvy when it comes to content. If you are interested in learning what a content writer does, you have come to the…
What Is Low Resolution?
When a printer or designer tells you a file is too low resolution, they’re not being difficult. The image just doesn’t have enough pixels to reproduce clearly at the size…
What Is a Brochure and What Is It Used For?
Pick up a brochure in any hotel lobby and you already know what it is. A small folded document, printed on both sides, designed to tell you enough about a…
How Long Does Printing Take?
Printing turnaround can range from a few hours to one week or more, and the timeline depends on what you’re printing, the quantity, whether your artwork is ready, and whether…
Save the Date Cards vs Wedding Invitations
Wedding stationery confuses almost every couple planning their first wedding. Both look similar and get sent to the same people, but they both have different purposes and are sent at…
Crop Marks and Bleed Explained
Nothing ruins a print job faster than a thin white line around the edge of every page. A flyer that should show a deep navy background arrives with a hairline…