We are absolutely buzzing to announce that Soapbox Digital Media have been named as finalists for the Innovation in Business Award AND the Sustainable Development Award at the Glasgow Business Awards 2025.
The prestigious Glasgow Business Awards are the jewel in the crown of the Glasgow Business calendar and as a company that has been a proud part of the business community in the city for over 13 years, being named as finalists in not just one but two categories are something we are incredibly proud of.
The winners will officially be announced at the official Glasgow Business Awards Ceremony on the 2nd of October at DoubleTree by Hilton Glasgow Central, with the event hosted by the Glasgow Chamber of Commerce in Partnership with Virgin Money.
Whatever happens on the night, we can’t wait to celebrate with our fellow Glasgow businesses and wish all the finalists the very best of luck!
Glasgow Business Awards – Innovation in Business Award Finalists 2025 – Soapbox Digital Media
We are thrilled to say that Soapbox Digital Media have been named as finalists for the Innovation in Business Award at the Glasgow Business Awards 2025!
A finalist spot in any of the categories at the Glasgow Business Awards is something to celebrate for any Glasgow business, but we if we could have handpicked one for ourselves, the Innovation in Business Award would’ve been our first choice every single time.
As a digital marketing company whole specialises in delivering ‘Real Business Growth’ Soapbox Digital has always been built on our ability to help businesses to stand out from their competition.
To stand out from the crowd, you need to do something that little bit different, and the innovative technologies we have developed in recent times have allowed us to help our clients do just that more effectively than EVER before.
What have we done that is so innovative? Meet PATH (Personalised AI Training Hub)
The specific technology that led to our success in this award category was our bespoke PATH (Personalised AI Training Hub) System which allows businesses to create unlimited amounts of custom training content for their employees and their customers and host it all within their very own purpose-built LMS.
With just a few minutes of professional filming, we can create an AI ‘clone’ of business owners, management, or any individual designated by our client to become the face of their training or promotional video content.
This clone can then be used to generate truly unlimited amounts of updatable training content where changes and updates can be made simply by editing a script, rather than having to film the entire thing again manually (something most businesses simply don’t have the time to do).
Our custom-built script writing AI agent can also take any documentation or industry information that needs to be covered in a certain training module or course and turn it into a free-flowing natural script that will cover all the topics in an engaging manner, AND can generate a library of quiz or exam questions that can be integrated into the LMS and used to track user progress and understanding.
PATH Allows businesses to:
- Generate unlimited quantities of quality video-based training content at scale.
- Have all training presented by an AI clone of a recognisable company figure with no additional filming time requirement.
- Update, edit and enhance training at will – Presenters and course content changed in an instant to reflect new industry research, staffing changes or updates to legislation.
- Create custom scripts which cover all key topics from documentation, policies, legislation, and more in an engaging way.
- Host all training within their very own stylish and company branded LMS platform.
This technology is a true gamechanger for businesses who are now able to deliver quality training materials once reserved for a few major multi-national organisations in each industry, allowing them to attract a higher standard of employees, and invest in the development of those employees in a more sustainable way.
Good Luck to Our Fellow Innovation in Business Award Finalists 2025
A big congratulations and good luck to our fellow finalists in the Innovation category. It is great to see so many other great businesses in Glasgow pushing boundaries and developing exciting new technologies!
The Glasgow Business Award for Innovation in Business Sponsored by Glasgow City Innovation District – Finalists 2025
- Burns Gym
- IOLLA
- Soapbox Digital Media
- Select Group (2024) Ltd
- The Solutions on Demand Group
- Sulmara
Glasgow Business Awards – Sustainable Development Award Finalists 2025 – Soapbox Digital Media
We are delighted that Soapbox Digital Media have been named as finalists for the Sustainable Development Award at the Glasgow Business Awards 2025!
Here at Soapbox, we are incredibly passionate about innovation and technology. It is the foundation of our business and essential to our continued success as a web design and digital marketing agency in 2025 and beyond.
We are also, however, incredibly passionate about our role and responsibilities as a Glasgow business embedded within the local community and are committed to being as sustainable as possible in everything we do.
Our AI technologies are sustainable in all senses of the word, not only delivering significant tangible environmental benefits but also allowing Glasgow businesses to provide more sustainable careers to their employees and delivering efficiencies that boost profitability and create more sustainable future-ready businesses.
Just some of the systems, automations and technologies we are already implementing in businesses across Scotland include:
- AI-Powered Call Answering Systems – Bespoke trained AI agents that ensure businesses never miss a call again, collecting details and answering questions professionally and feeding inquiries directly into the businesses CRM system for easy follow-up.
- AI-Powered Support Apps – Company policies and procedures, technical information and so much more available to company employees at the tap of a thumb with custom built apps which allow staff or customers to ask questions and have them answered from a secure database of relevant documentation.
- PATH (Personalised AI Training Hub) – Custom LMS platforms with unlimited high-quality training materials delivered in an engaging and personable manner by AI clones of designated individuals. Allows businesses of all shapes and sizes to completely transform the onboarding and training process for their entire team.
Environmental Sustainability
AI and climate change is a topic which has raised a lot of (valid) concerns over the past few years, and AI-powered technologies may not quite be the first thing that comes to mind when you think of environmental sustainability.
However, our research and development have proven that AI driven technology is very much compatible with businesses who have stringent environmental objectives to meet and can deliver significant reductions to their carbon footprint.
Our PATH training systems alone slash the travel time and costs involved in travelling across the nation to deliver in-person training without losing that essential human touch that is so important in connecting with staff.
In a similar vein, our company assistant chatbots have eliminated the need for thousands and thousands of pages worth of company policy, documentation and training books, with all this information securely available at the tap of a button (or a single voice command!).
Business Sustainability
Sustainability is about much more than environmental factors alone, and business sustainability (and growth) are at the core of all our services here at Soapbox.
We have been delivering result-focussed digital marketing strategies and stunning business websites for over 12 years, all with the purpose of helping businesses to survive and thrive in their industry online.
Businesses who fail to embrace the efficiencies and opportunities offered by AI technology are going to be left behind. In fact, they already are being, and by introducing technologies that are at the forefront of the AI and automation revolution, we have given our clients a huge competitive advantage going forward.
In turn, this allows these businesses to offer more sustainable and fulfilling careers to their staff, allowing them to focus on doing what they do best without the additional pressure or repetitive or tedious tasks AND receive more engaging and useful training to help them grow.
Good Luck to Our Fellow Sustainable Development Award Finalists 2025
The Glasgow Business Award for Sustainable Development Sponsored by Scottish Water – Finalists 2025
- Clyde Gateway
- Culinary Ability Awards
- DF Concerts & Events
- Kibble
- Peel Ports Clydeport
- Soapbox Digital Media
Innovation and Sustainability CAN Go Hand in Hand
Here at Soapbox, we don’t just believe that AI, automation and other emerging technologies are compatible with sustainable business strategies. We know that they are absolutely essential to sustainable business success.
After all, in many industries, those who don’t invest and adapt to the opportunities that new technology is presenting simply won’t survive in the years to come, and nothing is less sustainable than that!
Of course, whilst recognition for our work is always lovely to receive, the most important thing for us at Soapbox is always delivering the best possible service and results for our clients and that alone has made all the hours of development and fine-tuning more than worth it.
We will continue to innovate and improve in the weeks, months, and years ahead as we continue to find new and more effective ways to deliver tangible business results for companies in Glasgow, Scotland and beyond.
Good Luck to All Our Fellow Glasgow Business Awards 2025 Finalists!!!
With months of time and investment going into the development of the technologies that have seen Soapbox Digital named as finalists for these two awards, we are only too aware of the effort that goes into being shortlisted for an award at the Glasgow Business Awards.
A massive congratulations to everyone who has been named as a finalist, and we can’t wait to see you all on the 2nd of October for what promises to be a fantastic night of celebration!
