Print marketing is dead. Social media has taken over and anyone still using posters or leaflets is a dinosaur waiting for the meteor to hit. Right?
Wrong! Doomsday predictions about the future of print marketing have been broadcast loud and wide over the last 20 years. They have been about as accurate as the claims that the Kindle would be the end for printed books.
Don’t get us wrong, digital marketing was once a clever way to set yourself apart from the crowd. Many of the companies who hopped on the trend at the right time saw unprecedented growth. The problem is that the train to digital trailblazer left the station a long time ago and the online marketplace is now as saturated as the print one ever was.
The marketing world has a funny habit of repeating itself over the years and print, once considered old fashioned and outdated is now making a comeback for the ages.
In reality, print marketing never went away and many of the companies that stuck with tried and tested methods such as leaflets, banners, and business cards whilst the world went mad for social media and SEO have been hugely successful over the past few years.
We see so many companies make the mistake of thinking that if everyone else is focussed on digital marketing, they need to copy them to avoid being left behind. Why on earth would you want to do what everyone else is doing? The truth is that following the crowd has NEVER been the key to building a successful brand, and it never will be.
Every man and his dog has an online profile these days and your customers will struggle to hear any noise you do make above the deafening clamour of your competition. There are also plenty of people who are fed up being bombarded with online ads and will make a point of choosing a local company advertising in their area.
With your competitor’s eyes firmly focussed on the online ball, now is the perfect time to go big with your printed marketing materials, and Soapbox Design and Print are here to help.
We work with companies across the UK to produce stunning attention grabbing printed assets including leaflets, business cards, posters, postcards, banners and much more besides. We have helped countless companies gain the edge in the ‘digital age’ and can’t wait to help you be the next.
What are you waiting for? For more information, call us now on 0141 429 2942.
