At Soapbox Digital Media, we don’t just chase clicks and impressions. Our core philosophy revolves around delivering tangible results and genuine business growth for our clients. We believe every online or offline marketing activity should bring real, measurable returns.
Today, we’re thrilled to share a shining example of this ethos in action: our transformative partnership with GGM Landscaping which saw one of Glasgow’s most impressive young businesses grow even faster that ever before.
Meet Jordan Grant – The Founder of GGM Landscaping
When Jordan Grant (he’s the one with the award), the entrepreneurial force behind GGM Landscaping, first approached us just over a year ago, he already led an incredibly impressive business. Starting out as a “solo man with a £250 van”, Jordan meticulously built GGM Landscaping into one of Glasgow’s most well-renowned landscaping and tree surgery companies, and more recently, into an award-winning national brand.
His dedication has now earned the business some of the highest accolades in the industry, including being officially named “Scotland’s Best Landscaping Company 2024” at the Scottish Home Improvement Awards. GGM also picked up the award for “Best Tree Surgeon & Arboricultural Business”, making them not only the most trusted landscapers in the region but also a leading name in expert tree care.
His dedication and professionalism had already secured major commercial clients including Trust Ford, Historic Scotland, Scottish Power, and the City of Glasgow College.
Despite their established quality, fantastic customer reviews, and impressive accreditations, Jordan was incredibly busy growing the business itself.
He realised that his online presence wasn’t matching the exceptional quality of service GGM Landscaping provided, and he needed a robust digital marketing strategy to reflect his ambition.
For us, GGM Landscaping was a dream client. A fantastic business with everything we look for, just needing that crucial online visibility.
Crafting the Online Presence that GGM Landscaping Deserved – Bespoke Web Design
We were absolutely delighted to help Jordan. Our team got to work, building what we consider one of our most impressive websites. Designed with “conversion architecture in mind,” the new site seamlessly merged GGM’s tree surgery and landscaping services into one fast, stylish, and user friendly new site.
It’s highly visual, packed with all the “trust signals” clients look for, and truly reflects the professionalism and quality that define the GGM brand. Combined, of course, with plenty of visuals displaying the incredible garden transformations the GGM team carry out every single day.
In fact, we love the site so much that we often use it as an example for prospective clients to demonstrate the possibilities when partnering with Soapbox.
SEO Strategy: Putting a Jockey on the GGM Landscaping Racehorse
Once the stunning new website was live, our digital marketing team implemented a comprehensive SEO strategy. This wasn’t just any strategy; it was the same proven approach that had propelled other companies to become leaders in their respective industries across Central Scotland.
For GGM Landscaping, the results were once again extremely successful, with an almost immediate uplift in clicks and impressions observed just a few weeks after the website launched.
A sign of progress, perhaps, but at Soapbox, digital marketing is only truly a success when our clients receive a tangible return on their investment, and that means genuine leads, bookings, and sales.
For GGM, it didn’t take long for the enquiries to start arriving through their new site, but we will let Jordan’s words speak for themselves:
“Their SEO package has been a game changer, generating six figures worth of leads within just a few months. After working with five different marketing companies, I can confidently say that Soapbox Digital is the best in Glasgow. Their expertise and dedication to their clients truly set them apart from their competitors.”
What do our SEO Strategies Involve
Our strategy for GGM Landscaping (and all our SEO clients for that matter) involved a powerful combination of techniques.
Just a few of the
- On-page optimisation. No website will perform if the basics aren’t in place.
- A robust content strategy and content optimisation.
- A detailed location specific strategy, involving the creation of in-depth pages on landscaping and tree surgery for all these local areas across the Glasgow region, covering every single local area from their base in Rutherglen.
- Aligning our content efforts with Jordan’s extremely impressive social media presence, ensuring cohesion throughout his content marketing strategy.
- Targeted outreach to build authority and trust and attract relevant backlinks and exposure in local news sources.
As a direct result of these efforts, Jordan very very quickly saw his website go up the rankings in Glasgow and all the surrounding areas. Most impressively, within weeks of launch, Jordan was seeing major enquiries coming directly from his website, a significant shift from their previous reliance on word-of-mouth referrals. Jordan finally had a website that matched his ambition to grow and was positioned to grow with him over the coming years, with an SEO strategy set to get “bigger and bigger and bigger”.
The Soapbox SEO Philosophy
This success story perfectly encapsulates our core philosophy. We believe in:
- Genuine Business Results: No smoke and mirrors here. Success is only success if it translates to your bottom line.
- Flexibility and Trust: We operate on a month-to-month basis because we believe the quality of our results will ensure you never consider leaving. We have a track record of long-term client retention, with some clients staying for over a decade.
- Dedicated Focus: To avoid conflicts of interest and dedicate our full attention, we only take on one client per industry for SEO. This ensures all our efforts are focused solely on making your brand a success online.
- Local Expertise: As your local experienced digital agency, based right here in Glasgow City Centre, we welcome face-to-face contact and invite you to pop into our office for a discussion and a great coffee.
If you’re a business in Glasgow looking to transform your online presence just like GGM Landscaping, we encourage you to get in touch. We are always looking for high-quality companies that are the best at what they do, ready to take them to the next level in their industry.
Our “one client per industry” policy means that if you’re interested in an SEO strategy with us, there is no time to waste. Are you really going to let one of your competitors dominate you online?
Contact Soapbox Digital Media today: Phone: 0141 429 1356 Address: 614 Eglinton Street, Glasgow, G5 9RR
