Hotel Website Design

What makes a great hotel website design?

The best hotels deserve the best hotel website designs and if you really want to be the best, this isn’t something you can afford to ignore.

There is no universal template for hotel website design that guarantees success. The ‘perfect’ design depends heavily on the nature of the hotel and should demonstrate what makes your hotel so special at a single glance.

We take the time to learn about you, your hotel, the nearby area, and anything else that makes you stand out from the crowd. Our expert web designer team will then use all this as inspiration for the final design, with everything from typography to use of white space tailored to your unique needs and requirements.

Integrated Booking Engine System

STOP relying on third parties for your booking system. Take back control and manage all new and existing bookings from a simple and easy-to-use central location on your own site.

We are renowned for our booking websites, with responsive design and ease of use for both you and your visitors at the heart of the project.

In the fight to be the best hotel in your area, you can’t afford slow loading times or a clunky booking system. In 2024, there is so much choice out there that every single part of a hotel’s website design must be perfect to keep visitors engaged and your calendar choc-a-bloc. 

10 key features of the best hotel website designs

Whilst there is no one size fits all solution to hotel web design, there are a few key features that all modern hotel hunters expect to see when they load up a site.

Miss out on these and they won’t stick around for long! These are 10 of the most important design elements that potential guests expect and will be incorporated into all the user-friendly hotel websites we create.

1. Images 

Images are the beating heart of a hotel website. They are your biggest selling point and your key to unlocking the hearts and wallets of your target audience.

Your images should convey the essence of your hotel, spa, or self-catering accommodation and showcase your accommodation in all its glory. Using the right images, and in the right places, are the key to boosting conversion rates, and we are the experts in doing just that.

2. Integrated booking system

It can be tempting to use a third party booking system rather than building one into your own website, but keeping visitors on site is ALWAYS the best option.

Not only will you avoid the hassle of managing bookings via a third party (and those pesky transaction fees) but you will build trust in your customers by not redirecting them elsewhere.

3. Sticky call and book now buttons

A ‘sticky’ button is a button that remains visible on the screen no matter how far you scroll.

The moment a customer is ready to book or get in touch, they should be one click away from contacting you, and having a a sticky Phone Call and Book Now button takes care of this nicely.

4. Gallery

Images should be used throughout the site as key design elements and to break up any bodies of text.

However, potential visitors love having a place to browse through all your images and pick exactly what part of your rooms or communal space they want to look at. 

5. Embedded Google maps

Location is a pretty important factor when picking a hotel and an embedded Google map makes getting directions easier than ever.

This might seem like a simple touch when customers could simply put your name into Google or Apple maps themselves, but anything you can do to be more convenient is always worthwhile.

6. Nearby attractions

Providing potential visitors with details of things to do in the local area is a nice touch. It emphasises the convenience of your hotel’s location and adds a sense of personality as you recommend your favourite local attractions.

Activities, days out, local food spots, outdoor adventures; there are plenty of options!

7. Amenities page

For many, the amenities a hotel has is just as important as the location or rooms themselves.

If you have a swimming pool, gym, sauna, or spa facilities, this is a major selling point and should be front and centre of your website design. 

More simple amenities such as Free Wi-Fi, room service, and luggage holds are make or break for many visitors so make the information as easy to find as possible.

8. Deals and discounts

Everyone loves a deal! Don’t worry, you don’t need to give things away, but any sort of package deal or discount you do offer should be available on your website.

Not only is this a great way to drum up interest, but it also reassures customers that your own website is always the place to find the best possible prices.

9. Reviews

Nothing reassures a potential visitor like a positive experience from a previous customer. You and your staff have worked hard to provide the best possible experience for your guests and you should make positive reviews front and centre of your new website design.

10. Blog

Keep your past and future visitors in the loop with a blog page covering local news, events, and hotel updates.

If you don’t have the time to run a blog going forward, we have an excellent copywriting service available to keep things flowing.

If you are looking for a hotel website that combines all these key features whilst remaining bespoke, unique, and capturing exactly what makes your hotel so special, contact Soapbox Digital Media today on 0141 429 1356.

SEO for Hotels – Increase traffic and maximise conversions

Book your stay at the top of the search rankings with SEO services from the expert digital marketing team at Soapbox Digital.

Making sure that you are the first option that comes up when someone searches for accommodation in your area is incredibly powerful and will help you to keep your rooms fully booked out all year long.

We offer comprehensive SEO packages for our hotel clients, using a combination of Local, On-Page, and Off-Page SEO tactics to keep your new website right at the top of Google, Bing, and other search engines.

Arrange a boutique hotel web design consultation

Direct bookings, a seamless customer experience and a homepage optimised to convert are just some of the things you can expect when you arrange hotel website design with Soapbox Digital Media.

We promise to create an unforgettable landing page user experience for your visitors, ensuring that the online presence off your hotel property is just as impressive as it is in the flesh.

It’s a simple process and we’re here to help at all times, just a phone call away if you have any questions as our expert team create a website built around your unique hotel brand.

The hospitality industry is incredibly competitive, whether its boutique hotels or local cafes and a great website is one of the best ways to stand out from the competition.

Get in touch today on 0141 429 1356 to speak to our expert web design and web development team and learn more about some of our previous hotel website design examples.

Specialist Web Design Services

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