Ivigee Website Audit

On-page SEO is the practical work that happens directly on your website to help search engines, and increasingly AI systems, understand what each page is about and decide whether to show it to people who are searching. It covers the words in your page titles and meta descriptions, the structure of your headings, the way your images are described, the internal links that connect your pages, and the structured data that quietly tells Google exactly who you are and what you do. Get this right and you give yourself the best possible chance of ranking, of earning the click, and of turning that click into a genuine enquiry.

For a business like iVigee, operating in global pharmacovigilance, regulatory and compliance services, this matters even more than it does for the average website. Your buyers are sophisticated. They are drug safety professionals, regulatory leads and procurement teams who expect precision and trust before they will ever pick up the phone. When your title tag, your headings and your structured data all line up cleanly, search engines reward you with stronger visibility and Google is far more likely to present your own carefully written snippet rather than rewriting one for you. That snippet is your shop window in the search results, and it directly influences your click-through rate and the quality of the leads you attract.

The good news is that your homepage already has a solid spine. It returns a healthy 200 status, the canonical tag is spot on, the page is set to index and follow, and you have Yoast SEO and Google Tag Manager in place. The less good news is that a handful of high-impact issues are quietly holding you back: every single image is missing alt text, you have two identical H1 tags, your title and meta description are both too long, and your structured data is present but not actually doing anything useful. None of these are catastrophic on their own, but together they are leaving visibility, trust and clicks on the table. Below we break each area down, show you the evidence, and tell you exactly what to fix.

How You Are Doing – 6.5/10

Your homepage scores a fair but firmly mid-table 6.5 out of 10. The fundamentals that keep you in the game are present: the page is reachable, correctly served as text/html, indexable, canonicalised to itself, and supported by sensible security headers and a working tag manager. That stops this being a low score and shows the site was built by people who knew the basics.

What pulls the score down are issues that are entirely fixable but genuinely costing you. All 38 images lack alt text, which is both an accessibility failing and a missed SEO opportunity, and in a regulated sector that carries real compliance risk too. You also have duplicate H1 tags, an overlong title and meta description, empty Twitter tags, and structured data with no usable types. Clear these and you would comfortably move into the 8 to 9 range. The path to a better score here is short and very achievable.

Page Basics and Indexability

This is the plumbing. Before anything else can work, search engines need to reach your page, understand the file type, and be allowed to index it. Get this wrong and nothing else matters, so it is reassuring that the foundations here are largely sound.

Your page returns a clean status of 200, the content type is correctly set to text/html; charset=UTF-8, and your cache-control header is present at max-age=600, must-revalidate. The robots meta tag reads index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1, which is exactly what you want for a homepage you are trying to rank. The flags confirm the page is both indexable and followable. The only loose thread is an empty X-Robots-Tag header, which is harmless while your meta robots tag is doing its job, but mixed signals are best avoided. We also noticed the page.url field came back empty in the export and response time was not detected, so we cannot baseline speed from this data.

• Either remove the empty X-Robots-Tag header or set it explicitly to index, follow so it matches your meta tag (developer).
• Keep the cache-control header, but review the max-age against how often you update homepage content (developer).
• Capture response time in future crawls so we can baseline performance (SEO).

Canonical Tags

A canonical tag tells search engines which version of a URL is the definitive one, so all the link equity and ranking signals are pooled in one place rather than split across duplicates. This is a small detail that protects your homepage authority.

This is your strongest area. The canonical is set to https://ivigee.com/ and it is correctly self-referential, with flags.canonicalSelf returning true and flags.canonicalMissing false. There is nothing to fix here, only to protect.

• Keep the absolute homepage canonical exactly as it is (developer).
• Confirm that www, non-www, http and trailing-slash variants all 301 redirect to this canonical (developer).

Titles and Meta Descriptions

Your title tag and meta description are the single biggest influence on how your listing looks in search results and whether people click it. A tight, benefit-led title earns clicks. An overlong one gets truncated or quietly rewritten by Google, and you lose control of your own message.

Both elements are flagged as too long. Your current title is ‘Global Pharmacovigilance, Regulatory & Compliance Experts – iVigee’ and your meta description is ‘End-to-end pharmacovigilance and regulatory services – from development to post-marketing. Global & local PV coverage, quality management, and AI-powered drug safety.’ The keywords are right, but the length means Google may chop or replace them in the results, weakening your click-through rate.

• Rewrite the title to between 30 and 60 characters, for example: ‘Pharmacovigilance & Regulatory Compliance Experts | iVigee’ (content writer in Yoast).
• Trim the meta description to 70 to 160 characters, for example: ‘End-to-end pharmacovigilance and regulatory services from development to post-marketing. Global PV coverage, quality systems and AI-enabled drug safety.’ (content writer).
• After publishing, monitor Search Console for any rewrites and iterate (SEO).

Heading Tags and Content

Headings give your page structure for both readers and search engines. A single clear H1 states the main topic, while H2s and H3s organise everything underneath. Duplicate H1s muddy that primary signal.

You have two identical H1 tags, both reading ‘Pharmacovigilance Solutions From Those Who Wrote the Rules’, which triggers the h1Multiple flag. Your H2s and H3s are otherwise strong and topical, covering services, consultancy and physician-led positioning, and the page carries a healthy 1,213 words, so thin content is not an issue. The structure is good, it just needs that duplicate removed.

• Remove one H1 so a single, unique H1 remains using your current strong wording (developer).
• Keep the H2 and H3 hierarchy logical and avoid skipping levels (content writer).
• Add a short intro line under key H2s to support related search phrases (content writer).

Images and Accessibility

Alt text describes images to screen readers, to search engines and to AI systems reading your HTML. Without it you lose image search traffic, you fail visually impaired users, and in a regulated, compliance-focused sector you expose yourself to accessibility risk.

This is your weakest area and the clearest priority. All 38 images are missing alt text, including meaningful ones like logo-08-scaled.webp, Dr.-Jan-Petracek.webp and regulator logos such as FDA-white.webp, PMDA-white.webp and MHRA-white_R.webp. These carry real meaning and should be described.

• Add descriptive alt text to every meaningful image, for example ‘Dr Jan Petracek, physician-led pharmacovigilance expert at iVigee’ (content writer).
• Set alt=” only for purely decorative images (developer).
• Make alt text a required field on all future uploads in WordPress (SEO/design).

Social and Brand Signals

Open Graph and Twitter tags control how your pages look when shared on social platforms. Strong previews lift click-through from social and reinforce brand trust.

Open Graph is complete, with a title, description and image (logo-07-scaled.webp), and your LinkedIn company page is linked. However twitter.title and twitter.description are both empty, even though twitter.card is set to summary_large_image, so X previews are not under your control.

• Populate twitter:title and twitter:description with punchy versions of your new title and meta (content writer).
• Ensure the OG image is a clear, branded 1200x630px asset (design).
• Add any other official social profiles to strengthen brand signals (SEO).

Structured Data

Structured data, written in JSON-LD, spells out to search engines exactly who you are. Done well it unlocks rich results and knowledge panel features that boost visibility and trust.

A single schema block is present (schema.count: 1) but schema.types is empty, so it is not delivering usable information. This is a missed opportunity rather than an error.

• Add Organization, WebSite and BreadcrumbList types with name, url, logo, sameAs and contactPoint (developer/SEO).
• Validate with Google’s Rich Results Test before deploying (SEO).
• Monitor Search Console for structured data warnings (SEO).

Security Headers

Security headers build user and enterprise trust and protect against common attacks. For buyers in a compliance-driven sector, this quietly matters.

You have Strict-Transport-Security at max-age=15768000, X-Frame-Options set to SAMEORIGIN, and X-Content-Type-Options at nosniff. The gap is a missing Content-Security-Policy, which is your best defence against cross-site scripting.

• Add a Content-Security-Policy, testing in report-only mode first (developer).
• Consider HSTS includeSubDomains and preload once ready (developer).
• Add Referrer-Policy and Permissions-Policy headers for further hardening (developer).

Why It Matters to Your Business

Conversion architecture is the structure and sequence that turns visitors into enquiries or orders. It encompasses value proposition clarity, clear signposts, obvious next steps, proof at the point of decision, and a friction-free path to submit or buy.

For a specialist B2B service like pharmacovigilance, even small improvements matter enormously. If 3 in 100 visitors currently enquire and you lift this to 4 in 100, that’s a 33% increase in qualified leads without spending another penny on marketing. For high-value pharma clients, one additional conversion could mean hundreds of thousands in revenue.

• Primary value proposition visible within 3 seconds on mobile and desktop
• Single, clear primary CTA above the fold with action-oriented language
• Expert credentials and trust signals positioned next to contact forms
• Maximum 5 fields in initial enquiry forms with inline validation
• Mobile-optimised contact methods including direct phone links
• Client testimonials with specific outcomes and metrics displayed prominently
• Clear navigation to key service pages with no more than 2 clicks from homepage
• GA4 tracking in place for lead generation and engagement events

How You Are Doing

Score: 6/10

Your site demonstrates strong credibility positioning with the physician-led angle and regulatory authority logos, but suffers from choice paralysis with multiple competing CTAs and dense corporate messaging. The hero section lacks a single clear conversion path, and key trust elements like testimonials and contact options aren’t optimally positioned for B2B decision-makers.

What You Are Doing Well

• Exceptional unique value proposition clearly stating ‘physicians who wrote the rules’ – this immediately differentiates you from typical PV consultants and builds instant authority
• Strong credibility signals with FDA, MHRA, PMDA and other regulatory authority logos prominently displayed
• Professional video content addressing key buyer concerns (‘Does It Really Matter if My PV Vendor Is Physician-Led?’) shows thought leadership
• Clear industry focus on pharmaceutical and biotech companies removes any ambiguity about target audience
• Dr Jan Petracek’s EMA credentials prominently featured as social proof in the hero section
• Responsive design with mobile-optimised layout and proper viewport settings

Where You Can Do Better

• Consolidate to one primary CTA above the fold: Replace ‘Meet the Physicians’ and ‘Our PV Solutions’ with a single ‘Get PV Expert Consultation’ button. Why: Two equal CTAs create choice paralysis. How: Make consultation the primary action, physicians secondary. Target: Increase enquiry rate from current baseline by 25%
• Add sticky contact element: Implement floating ‘Ask a PV Expert’ button visible on scroll. Why: Current CTAs disappear as users scroll down your long-form content. How: Position bottom-right with phone and form options. Target: Capture 15% more leads from page browsers
• Integrate specific client testimonials with metrics: Add named pharmaceutical company testimonials with quantified outcomes like ‘reduced compliance gaps by 35%’. Why: B2B buyers need proof from peers, not just authority credentials. How: Feature 2-3 testimonials near hero section. Target: Improve conversion rate by 20%
• Simplify navigation structure: Reduce menu complexity from current multi-layer dropdowns to maximum 5 top-level items. Why: Complex navigation increases cognitive load for busy pharma executives. How: Consolidate services under ‘PV Solutions’, combine resources. Target: Reduce bounce rate by 10%
• Position video content more prominently: Move the physician-led video to hero section or immediately below. Why: Video is currently buried and requires multiple clicks to access. How: Add video thumbnail with play overlay in hero area. Target: Increase engagement time by 40%
• Create urgency with consultation booking: Add calendar integration or ‘Book 15-minute PV consultation’ with specific time slots. Why: Generic contact forms delay decision-making. How: Use Calendly or similar booking system. Target: Convert 30% more enquiries to actual meetings
• Add phone number prominently: Include direct contact number in header/hero area, not just buried in footer. Why: B2B buyers often prefer immediate phone contact for complex services. How: Add click-to-call functionality in hero section. Target: Increase phone enquiries by 50%
• Implement progressive disclosure for expertise: Replace dense text blocks about physicians with expandable cards showing photos, key credentials, and one-sentence value statements. Why: Heavy text creates scanning fatigue. How: Use card layout with ‘Learn more’ expansion. Target: Improve page completion rate by 25%
• Add case study previews: Include brief case study snippets with pharmaceutical company logos and specific PV challenge outcomes. Why: Demonstrates practical application of expertise. How: Create 3-4 anonymised case study cards below hero. Target: Increase time on site by 35%
• Optimise for mobile contact: Ensure tap-to-call functionality works on mobile devices and WhatsApp link if appropriate for international clients. Why: Mobile traffic likely significant for busy pharma executives. How: Test and implement proper mobile contact protocols. Target: Capture 20% more mobile enquiries

What We Found (The Nerdy Stuff)

Why It Matters

Page speed and Core Web Vitals directly impact your bottom line through three critical channels: search visibility, conversion rates, and advertising efficiency. When your mobile site takes over 10 seconds to show its main content (as indicated by your current mobile LCP), you’re bleeding revenue from every traffic source.

Search engines use mobile speed as a primary quality signal in 2025. Google’s mobile-first indexing means your slow mobile performance actively hurts your organic rankings, reducing the number of potential customers who find you naturally. Worse still, AI-powered search results and featured snippets favour fast-loading pages that can be quickly parsed and verified. A slow site gets buried deeper in results, cutting off your most cost-effective traffic source.

For paid advertising, slow pages devastate your return on investment. Every click you pay for has a higher chance of bouncing before converting when your mobile LCP exceeds 10 seconds. This creates a vicious cycle: lower conversion rates increase your cost per acquisition, forcing you to bid higher for the same results while your competitors with faster sites capture more value from identical traffic.

The commercial reality is stark: studies consistently show that reducing mobile load times by just one second can improve conversion rates by 7-15%. With your current mobile performance, you’re likely losing significant revenue to competitors who load faster, rank higher, and convert better from the same audience.

How You Are Doing

Score: 4/10

Your desktop performance is excellent at 92/100, showing you understand speed optimisation principles. However, your mobile experience is critically compromised with a Largest Contentful Paint of 10.4 seconds and First Contentful Paint of 4.1 seconds. Since mobile performance drives SEO rankings and most users access sites on mobile devices, this severe mobile speed deficit dominates your overall assessment. The 900ms of unused JavaScript and 780ms lost to redirects represent clear, fixable bottlenecks that are actively damaging your business performance.

Your Results

Field data from real users is not available, so these results come from lab testing only. Your mobile lab performance shows critical failures: LCP at 10.4 seconds (should be under 2.5s), FCP at 4.1 seconds (should be under 1.8s), though visual stability is excellent with CLS near zero. Desktop performance is strong across all metrics with 1.5s LCP and 1.0s FCP. The opportunities analysis reveals major wins available from removing unused JavaScript (estimated 900ms savings) and eliminating multiple page redirects (estimated 780ms savings) on mobile.

What You Are Doing Well

• Desktop performance optimisation is excellent with 92/100 Lighthouse score and strong Core Web Vitals across all metrics
• Visual stability is outstanding with CLS at 0 on mobile and 0.008 on desktop, preventing layout shifts that damage user experience
• Desktop LCP of 1.5 seconds demonstrates you understand content prioritisation and can implement fast loading when configured correctly
• Desktop FCP of 1.0 second shows efficient initial rendering pipeline on desktop devices
• Total Blocking Time is well-controlled at 50ms mobile and 80ms desktop, indicating reasonable JavaScript execution efficiency
• Desktop TTI at 2.0 seconds shows good interactivity timing when the infrastructure supports it
• The performance gap between desktop and mobile suggests issues are implementation-specific rather than fundamental architecture problems
• Clear diagnostic data available showing exactly where the largest improvements can be made

What You Need to Do

Fixing your mobile speed problems will directly increase revenue through higher search rankings, lower bounce rates, and improved conversion rates. Every second you reduce mobile load time typically increases conversions by 7-12% while improving your organic search visibility. The unused JavaScript costing you 900ms and redirects adding 780ms delay represent immediate opportunities to move from failing mobile Core Web Vitals to competitive performance, protecting your SEO rankings and maximising return from paid traffic.

Start with removing unused JavaScript and eliminating redirects as these offer the largest measurable improvements with moderate implementation effort. These two changes alone could reduce your mobile LCP by approximately 1.7 seconds, moving you from failing to competitive performance. Implement real user monitoring immediately to track your progress with actual field data, as this will become your primary evidence for SEO improvements and business impact measurement.

Are You Ready for the AI (Search) Revolution

Why It Matters to Your Business

AI-driven search results are reshaping how your customers discover and shortlist suppliers. When someone searches for services like yours, AI systems like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly providing direct answers rather than simple blue links. If your website isn’t optimised for these AI systems, you’re missing out on qualified demand and letting competitors capture customers who might never see your traditional search results.

The businesses winning in this new landscape are those whose content is easily accessible to AI bots, clearly structured with proper headings and schema, and rich in the specific entities and topics that matter to their industry. This translates directly into lower customer acquisition costs, higher conversion rates from organic traffic, and protection against the traffic erosion that’s hitting businesses unprepared for AI search.

How You Are Doing

Score: 8/10

Your site shows strong fundamentals for AI readiness with 8,037 characters of visible text accessible without JavaScript, comprehensive JSON-LD schema including Organization and BreadcrumbList types, and proper meta descriptions. The content structure supports AI understanding with multiple H1 and H2 headings, though some areas need attention around noscript fallbacks and ensuring all AI bots have access.

What You Are Doing Well

• Extensive HTML text content (8,037 characters) available without JavaScript execution, ensuring AI systems can read your core message
• Comprehensive structured data implementation including Organization Schema, WebPage Schema, and BreadcrumbList for enhanced AI entity recognition
• Well-crafted meta descriptions and Open Graph tags supporting snippet generation in AI overviews
• Multiple H1 and H2 headings with relevant keywords helping AI understand content hierarchy and topics
• Content formatted with clear headings, bullet lists, and paragraphs that AI systems favour for conversational responses
• Minimal reliance on JavaScript for core content accessibility, ideal for LLM crawling and parsing

Where You Can Do Better

• Check your robots.txt at https://ivigee.com/robots.txt to ensure AI bots such as GPTBot, ChatGPT-User and Google-Extended are allowed. Blocked AI bots mean zero visibility in AI search results, directly impacting qualified lead generation. Review the file and remove any User-agent blocks for these bots. Target: All major AI bots permitted access.
• Add noscript fallbacks for critical interactive elements. AI systems and accessibility tools that don’t execute JavaScript need alternative content paths. Implement basic noscript versions of key conversion elements like contact forms and service descriptions. Target: Core conversion paths accessible without JavaScript.
• Verify and enhance alt text for all images to improve AI content accessibility. Missing alt text means AI systems can’t understand your visual content, reducing topical authority signals. Audit all images and add descriptive alt attributes that reinforce your key services and expertise. Target: 100% of images with relevant alt text.
• Expand FAQ sections with structured Q&A format using FAQ schema markup. AI systems heavily favour FAQ content for direct answers in search results. Create comprehensive FAQs for your main services with proper schema implementation. Target: 5-10 FAQs per key service area with valid FAQ schema.
• Develop content targeting question-based and conversational queries. AI search often responds to natural language questions rather than keyword searches. Add content sections that directly answer ‘how’, ‘what’, ‘why’ questions about your services. Target: Cover top 20 question-based queries in your industry.
• Strengthen internal linking to create clear topical authority signals. Well-connected content helps AI understand your expertise areas and site architecture. Implement contextual internal links between related service pages and resources. Target: Average 5-8 relevant internal links per page.
• Ensure consistent entity profiles across major platforms including Google Business Profile, Bing Places, and industry directories. Inconsistent NAP data confuses AI entity recognition, weakening trust signals. Audit and synchronise your business information across all platforms. Target: 100% consistent business data across top 10 platforms.
• Add author bylines and expertise indicators to key content. AI systems increasingly value content with clear authorship and expertise signals for EEAT compliance. Include author profiles and credentials on important pages and blog posts. Target: Author information on all service and resource pages.
• Implement last-updated dates on important pages to signal content freshness. AI systems favour recent, maintained content over stale pages. Add visible publication and update dates to demonstrate ongoing content maintenance. Target: All key pages showing last-updated within 12 months.
• Expand structured data with additional business details like multiple locations or service-specific schema. Richer schema provides more context for AI understanding and increases chances of enhanced search features. Consider LocalBusiness, Service, or FAQ schema additions. Target: 3-5 relevant schema types implemented.

Summary of Findings

Additional notes

• The site appears to use WordPress with good SEO plugin implementation, providing a solid foundation for ongoing AI optimisation
• Content focus on user-first approach aligns well with AI system preferences for helpful, authoritative content
• Consider implementing video transcripts if you add video content to ensure AI systems can parse multimedia information

Action Checklist