Twas the month before Christmas and Granny was pissed, the joy of traditional cards sorely missed. Windowsills, bookshelves and mantlepiece bare, the Christmas card frenzy of old was now rare.
Festive e-greetings had nan in a funk, her email inbox was packed full of junk. A page full of pixels just isn’t the same, this new generation of Christmas is lame.
As Granny had all but accepted her fate, of Christmas spent scrolling, no cards to collate. A creature came strolling along in the snow, a goat dressed in tartan, his kilt on full show.
As he passed by a cottage, a glance sent him reeling, gone was his seasonal sense of good feeling. A granny sat staring, her face had gone glum, no sign of good tidings, not even a crumb.
His mind working quickly, the goat made his plan, to light up the Christmas of one lonely nan. Approaching the doorstep the goat raised his hoof, three knocks summoned Granny, still feeling aloof.
As down glanced the Granny, her lips slightly lifted, as finally something with substance was gifted. In snow coated trotters, a card was held high, and Granny defrosted with a smile and a sigh.
The card it was stunning, a festive design, from Soapbox in Glasgow, it sparkled and shined. Oh, what a difference just one card had made, a lovely old lady no longer dismayed.
The digital world is a wonderful tool, it can tell you a story or help you at school. But one thing an app on your phone just can’t do, is make granny smile and stop feeling blue.
Deliver a card made of paper this season, to granny, or clients, you have a great reason. The impact of physical cards is extreme, impressing receivers and making them dream.
You wouldn’t disappoint your granny with a digital Christmas card, so why are you disappointing your clients with them? We get it, sending out a quick season’s greetings email to your existing mailing list is easy and only takes two minutes of your valuable time.
Let’s be honest though, how often would you even open an email of this nature, let alone read the contents? Unlike Santa on Christmas Eve, the journey of E-Christmas card is extremely short, a one-way trip from the inbox to the deleted folder.
Sure, your competitors will probably be sending E-greetings this festive season, but when has blending into the crowd ever been a successful marketing method?
In a digital world, receiving a printed Christmas card is a welcome break from the norm and a lovely personal touch that your clients will appreciate.
