Great graphic design is about more than just looking good!
It’s one of the most powerful tools for attracting and engaging with a target market and the biggest weapon in the marketing arsenal of businesses across the globe.
If you are want to reach new customers, stand out in a crowd, and put your business on the map (and who doesn’t!) a strong brand is your number one priority and professional graphic design is an absolute must.
So many businesses spend a fortune on advertising without realising that a weak brand is completely undermining their efforts.
Do it right and graphic design will become one of your strongest business assets, but where do you begin? Right here of course, as we take you through 10 of the most important types of graphic design, looking at the benefits of each and how they could be the key to helping your business thrive.
10 types of graphic design services
1. Logo Design
A strong logo is instantly recognisable, makes a fantastic first impression and encompasses the ethos of your business in a single glance.
It is one of the most important parts of a brand, and the starting point on a customers journey from brand awareness to transaction.
Your logo should look equally as fabulous printed on a vehicle or shop front as is does on your website or social media accounts, instantly reassuring potential clients that they are in the right place.
Here is a selection of some of the logo designs created by our graphic design Glasgow team:
2. Packaging Design
No matter how awesome your products are, they aren’t going to sell themselves.
There are all sorts of considerations when it comes to packaging design, from the placement of text and visual elements to the printing method used and the shape of the package in question.
What works on a box posted out to customers and what works on the shelf of a supermarket are two completely different things and multiple designs are often required for a single brand (and even a single product!).
3. Web Design
Many people confuse graphic design and web design as one and the same, but they require two completely different skillsets.
We should know. As one of the leading graphic design AND web design companies in Scotland, we have two specialist teams of web designers and graphic design gurus working in collaboration to deliver consistent branding and brand message across all online and offline marketing materials.
Whilst web design involves certain additional considerations such as UX design, UI design, SEO and conversion architecture, it is essential there is consistency between the two to build customer trust and boost visibility for your company.
Whilst less results orientated web design focusses on visuals alone, our UI designers will ensure that your site not only looks great, but is build specifically to drive visitors towards making a decision that benefits your business whether its the placement of buttons and forms, the composition of images or the colour of key elements on the page.
4. Print Ads
If you are considering running a newspaper, magazine, billboard, poster, or leaflet marketing campaign, design is the single most important factor in its success or failure.
The cost is the same no matter what you put in the space you have paid for, and the design you use will determine if it was a smart investment or a complete waste of money.
Ads should be crafted carefully based upon the action you want the viewer to take, be it attending an event, making a booking, or purchasing a product and it takes a highly skilled graphic designer to persuade people to make the move.
5. Vehicle wrap design
Applying company branding to a car, van, or any other vehicle in your fleet is a great way to promote your brand as you go about your daily business.
Unlike a billboard where you have to pay constantly to keep your Ad on display, a vehicle wrap delivers brand visibility every single time you hit the streets, with absolutely no ongoing cost.
As vehicle wraps require larger graphic elements than most designs, and the print design needs to work when wrapped around the contours of a vehicle, it is always best to work with graphic designers who specialize in decals and vehicle wraps.
6. Environmental graphic design
Environmental graphic design, or experience graphic design, is the process of considering how people move through a certain space and engage with the area around them.
From inscriptions on the walls of the Egyptian pyramids to connection between the colour of a wall and the floor of a new build home, environmental graphic design is a branch of graphic design that requires an in-depth understanding of both design principles and the human psyche.
Being successful in the field of environmental design requires a unique set of graphic design skills as environmental graphic designers create designs for everything from landscape designs to interior designs and industrial designs.
7. Brand identity design
Capture hearts and minds with a brand that is both instantly recognisable and unforgettable.
Brand design plays a critical role in developing your company’s identity and determining how you are viewed in the eyes of your target market. Logo design is just one aspect of this visual identity, with everything from typography to colours to taglines and slogans contributing to the overall aesthetic of your brand.
Great graphic design requires all these individual design elements to be combined into one cohesive whole and no-one does this better than the corporate design specialists at Soapbox Digital Media.
We have been helping businesses to thrive through the power of visual identity design, website design, and advertising design for over 12 years and know exactly what it takes to stand out in any market.
8. Publication design
Publication graphic design is another highly specialised area of the graphic design industry involving creating layouts and visuals for magazines, newspapers, books, and other printed publications.
Images, typography, text size, shading, and colours all contribute to the overall ‘feel’ of a publication and being able to emulate this feel time and time again is the key to success in the field.
Often, each publication will have their own unique set graphic design style that graphic artists must abide by when creating assets for each edition.
9. Motion design and animation
Whether it’s a short animated logo, engaging social media posts, or complex explainer videos, motion design helps capture attention and hold it.
Motion designers combine graphic design skills with animation principles, crafting sequences that make static designs come alive. From website animations to product tutorials, motion design allows for creative communication, giving brands a versatile way to connect with audiences through visually captivating movement.
10. 3D Graphic Design
In 3D design, designers use special software to build models with depth and texture, making images more realistic. This kind of design is super popular in fields like gaming, movies, and architecture.
In architecture, for example, 3D design lets us see what a building or room might look like before it’s even built. It helps architects show their ideas in a way that’s easy to imagine and explore. For businesses, 3D design can also bring products to life, letting customers see every angle and detail. It’s a fantastic way to give people a better sense of something before they see it in real life.
Arrange a graphic design consultation for your brand
Whatever graphic design job you need for your business, you need a graphic designer specializing in marketing design, not just someone who knows how to make eye-catching visuals.
In the dog-eat-dog world of business, every aspect of your business needs to be spot on, and with Soapbox Digital by your side, all your print and digital design needs are taken care of.
For more information on our brand building process, or to learn more about any of the graphic design types in this article, get in touch with Soapbox Digital Media today on
