The Oxford dictionary describes leaflets as “a printed sheet of paper or a few printed pages that are given free to advertise or give information about something.”
In essence, this is correct, but in the right hands, a leaflet can become so so much more.
They may be ‘just’ a single sheet of paper, but with the right design and distribution strategy, flyers and leaflets can be your most powerful marketing tool.
Professional leaflets have been used to promote, sell and inform for centuries, and many top businesses still have tremendous success attracting potential customers by making leaflet distribution a key part of their marketing strategy.
Types of Leaflets
Leaflets can be separated into two main categories, folded and unfolded. However, there are almost unlimited folding options available and here at Soapbox, we are always willing to try something new.
Unfolded
Simple yet effective, single sheet flyers are a great way to advertise a one off event or limited time deal.
They are almost always intended for free distribution and are easy to hand out or pick up from a table display.
Folded Leaflets
Folded leaflets allow you to include all the key information you could possibly dream of whilst still maintaining the small compact size that makes leaflets such an effective tool for mass distribution.
Popular formats include:
Bi-fold Leaflets
A classic two panel design gives you the perfect blend of visuals and content, providing a concise and impactful overview of products or services.
Tri-fold Leaflets
Still compact, but with even more room to talk your talk. Excellent for event and exhibition promotion or a conference leaflet when a single sheet just isn’t quite enough.
Z-fold Leaflets
Another classic. A favourite for promoting tourist attractions, displaying takeaway menus, and so much more, this clever fold is perfect for timeline storytelling and guiding readers exactly where you want them to go.
Benefits of leaflet advertising. What is the purpose of a leaflet?
Leaflet definitions behind us, we’ve covered the purpose of a leaflet and the meaning of leaflet types. But why exactly should you care?
Well, do you want to miss out on arguably the most cost-effective way to grab the attention of your customers?
Stand out from the online crowd
There was once a time where everyone was leafleting their target market and being online was the clever way to stand out.
Those days are long gone. Everyone is online these days, and many have abandoned leaflet marketing altogether.
No point then? Wrong!
In fact, nowadays, offline marketing is a welcome relief for screen weary consumers and leaflets and flyers have become an underrated and extremely effective way to raise awareness.
Leaflets are a great way to get involved in the print revolution without making a huge financial commitment, and we suspect you will be pretty impressed with the results you get.
Advertise your new product or services in style
What’s the point of launching an exciting new product or service if no-one knows about it? There are few faster ways to get your message across than to mass distribute a large quantity of leaflets among your target market.
You have put all that hard work into delivering the best possible service to your customers and deserve a great leaflet that does it justice.
A leaflet is a small flat or folded sheet, but its potential impact is anything but small.
Save money on online marketing
One thing we can promise is that it costs a whole lot less to design and print 1000 leaflets than it does to send 1000 targeted ads to your customers on Facebook or another social media platform.
You are also relying on a 3rd party to determine who your target market are and are leaving the fate of your marketing budget in the hands of a company that knows nothing about your business.
You know where your customers are, and what they want, and with leaflets in your hands, contacting them has never been easier, or more cost-effective.
Custom Leaflet Design
Leaflets have incredible promotional potential, but without the right message and graphics, they really are just another piece of paper.
At Soapbox Printing Glasgow, we don’t believe in leaflet templates. Sure, we have a range of fold and finish options to choose from, but our designs are completely bespoke and you can customize every last centimetre.
If you’ve already got a PDF design in mind, awesome, but if not we have a fantastic team of graphic designers and marketing experts on hand to help create something truly special.
You’ve got the industry experience and in-depth knowledge of your products and services, and we’ve go the experience in designing high-quality eye-catching leaflets that will get people talking.
Sound like a match made in marketing heaven? Get in touch on 0141 429 1356 to start your custom leaflet journey today.
Browse our leaflet designs
Don’t take our word for it that our leaflet designs are the best in the business.
Browse a selection of our favourite leaflets here, and see for yourself. Leaflets are used by businesses just like yours all across Scotland to promote products, events and special offers, with incredibly impressive results.
Whilst a leaflet is usually folded in a bi-fold or tri-fold design, or made from a single sheet, we pride ourselves on our flexibility and imagination and will do everything that we can to make your vision a reality.
Leaflet FAQ
What is the difference between a leaflet and a booklet?
Rather than a single sheet of paper (folded or otherwise) a booklet is comprised of several sheets of paper stapled together. They are often used for larger product catalogues, training manuals, and event programmes.
What is the difference between leaflets and brochures?
Brochures tend to be larger than flyers and leaflets and always have multiple pages. Whilst leaflets are often used for advertising special offers or events, a brochure is more likely to display a full catalogue or products and services or serve as a programme for an event such as a sports match or concert.
What is the difference between a leaflet and a pamphlet?
A pamphlet is a word that is often used interchangeably with booklet, but usually refers to a smaller sized booklet made up of just a few pages.
What is the difference between a leaflet and a poster?
Posters are normally significantly larger than leaflets and are designed to be displayed on walls, lampposts, or advertising boards rather than handed out in person.
For this reason posters are one-sided whilst even single sheet leaflets tend to be two-sided.
Arrange a leaflet design consultation
If you are looking for a way to spread the news about your business to as many people as possible in the shortest possible period of time, using leaflets is an option that is very hard to beat.
If you already have a design in mind, we can bring it to life in no time at all, and if you need a bit of design inspiration, even better!
We have created bespoke leaflets for a huge range of businesses across Scotland and would love for you to be the next.
Get in touch today on 0141 429 1356 to speak to our expert design team and arrange a completely FREE leaflet design consultation.
