First impressions are king in the cut-throat world of business and knowing what to put on a business card is key to ensuring that you make a great one.
Done properly, a business card is a constant reminder of who you are and what you stand for, encouraging those who have met you, even briefly, to get back in touch when they need your products or services. The answer to the question of are business cards still relevant in 2024 is a resounding YES! But, what details do you need to include to make yours as effective as possible?
With so many different businesses out there, however, simply having a business card alone is no longer good enough. What to put on a business card is just as important.
If you want to stand out from the crowd, your business card design needs to do the same and including these 10 key details is a must for doing just that.
Top 10 things to put on a business card
1. Logo
Your company in a nutshell, your logo sums up who you are and what you stand for and should be front and centre in any marketing product. It ensures instant brand recognition and is an important symbol of trustworthiness.
2. Company Name
If your company name is not included in your logo design, make sure to include it front and centre as the largest piece of information on you business card.
3. Personal Name
Adding personal names and contact details to a business card adds credibility and ensures you brand is more than a faceless entity.
You could also include a headshot to help put a face to the name.
4. Job Title
Another important factor in building trust and jogging the memory of those you pass on your business card to. At networking events, names and faces can become a blur, but job titles stand out and can help contacts to recall your conversation and your company.
A good business card should be memorable and including your job title, especially for senior management, is a great way to grab attention.
5. Contact Information
A pretty big one! Miss this one out and not even the most impressive and eye-catching business card in will do a thing to boost your business.
6. Website Address
Historically, a business card would include a name, phone number, and email address. These days people expect to be able to look you up online so add a website address to the list.
7. Physical Address
Operate a physical premises? The easier it is to find you, the more likely a customer is to visit so include your address to boost your footfall. A QR code linking directly to Google maps directions is a clever way to do this.
8. QR Codes
Talking of QR codes… Packing your card with too much info will simply put off customers so why not include a QR code to link to additional resources such as your website or social media where you can share these extra details.
9. Company Tagline
A tagline is a great way to sum up your business in just a few words. It should express what you do and what you stand for and is particularly important if your business name does not explain what you do.
10. Social Media Details
Its 2024 and your social media handles are just as important as your phone number or email address. Get with the times or get left behind!
Front of your business card or back of your business card?
Where you put key details is just as important as what key details. In genera, the front of your business card should be reserved from your logo and company name alone, with the rest of the details on the back of the card, but there is no one-size-fits-all solution.
For self-employed professionals, for example, their own personal name is their brand and should be front and centre of the business card they use.
Bespoke Business Card Design
So many things to include in such a small space! Don’t panic, our graphic design gurus are experts in creating business cards that include all the essentials whilst also reflecting the essence of your brand, combining style and substance into one ultra powerful promotional product.
Highly experienced in designing business cards, Glasgow businesses of all sizes come to Soapbox Digital Media for their design and printing needs and our expert team will be delighted to help you with what to put on your business card.
No standard business card template here! We are full of innovative business card ideas and will help to create a card that’s both eye-catching and informative.
From font to fundamentals, we know exactly what information to put on the front and back of your business cards and specialise in helping small businesses grow through the power of great design.
