Feel like you’ve been cheated by a dodgy deal? You aren’t the only one. Unfortunately, the marketing industry is filled with dodgy dealers and wannabe experts.
When it comes to digital marketing, there’s no shortage of dodgy dealers. Whether it’s web design, printing, or graphics, they are prime purveyors of ‘too good to be true’ deals.
Not only will these people waste your time with their poor work but they’re liable to cost you significantly in the long term. The best way to avoid these dodgy dealers is by finding reliable experts and professionals, who’ll never skimp on costs or try and cut corners.
Dodgy deals and marketing – an epidemic issue
We all know the story – you go to someone looking for help with building a new website, or you approach them for graphic design, or printing. They are happy to offer the world, but they end up providing very little. They’re opaque, evasive, and in the end, you’ll feel a bit more than just a little ripped off. As the old saying goes, if someone seems too good to be true, it probably isn’t.
This is an all-too-common issue when it comes to marketing.
Plenty of people in the industry haven’t got any interest in anything other than quickly making some cash from their clients before moving on. They are happy to promise the earth, but they’ve got no interest (let alone ability) in actually following up on this promise. Many people don’t know the first thing about building websites, let alone graphic design or printing – but they’re more than happy to present themselves as experts and take your money.
The impact of this can be disastrous. Poor graphic design can do a huge amount to throw customers off your site or kill any hope of engagement. A first impression is vital. The same goes for web design – few consumers trust a website with a poor design, and it leads to the worst assumptions about your brand and business. You could lose potential customers forever with this kind of poor-quality work.
Eager to avoid the unreliable types? There are some key things to look out for and avoid,
- Limited or ‘one-note’ portfolios
- Limited or inconsistent engagement – they don’t ask questions about what you need.
- Slow responses
- Poor response to criticism
- Too good to be true prices and costs well below industry average – strong indicator they’re outsourcing the work.
It’s vital to avoid people like this. Not only will they waste your time, but they can cost you a fortune as well, and permanently damage your marketing presence.
Making the right impression is vital. Design is what catches a customer’s eye and helps to sell your service – its value can’t be understated. Poor design won’t just fail to attract people, but it can even actively turn them away. It’s vital to get graphic design right for projects both online and offline.
When it comes to graphic design we’ll work closely with you to find exactly what you need. The Soapbox team can draw upon a huge portfolio of experience when it comes to graphic design, and by closely coordinating with you we can produce exactly what you need to help your business, project, or marketing campaign.
Keeping the quality of your online and offline material consistent is important for ensuring you maintain solid brand recognition. The quality of your printed material is a direct reflection of your professionalism and makes a significant impression on new clients. Poor quality material creates a terrible first impression and doesn’t just fail to attract new clients but might turn them off entirely.
While dodgy dealers and amateurs will try and cut corners and damage any hope for drawing in people with their low-quality presentation, at Soapbox we can offer a range of high-quality options for printed material, whether it’s posters, business cards, or even banners. All of this is we produced by our team in house. There’s no dependency on any third parties for assistance, so you always have direct access to exactly what you need.
Websites have become the primary form of marketing for all industries. If they are not properly organised, planned out and effectively designed, they are unlikely to bring you any success. Worse, they might even put off potential clients, curtailing future engagement and actively driving away potential clients and business. A dodgy dealer can end up sapping your engagement in the long term, costing you a significant amount.
At Soapbox we don’t skimp out on web design. We believe in building websites that accurately reflect the values of your business, while also being easy to use and accessible to clients. Whether it’s for booking, e-commerce, to present your portfolio, or otherwise, we can help. Our focus is on bespoke web design, something personalised.
