Local SEO Glasgow

What is Local SEO?

Local SEO works by putting your brand front and centre when potential customers in a certain area search for the services you provide.

Nearly 50% of all searches on Google are made by people seeking local information and with around 1.8 million Google searches per day in Glasgow alone, companies who fail to claim their share of this online traffic are seriously missing out.

There are two main types of search terms which are targeted by a Local SEO strategy:

1. Search terms with a location modifier

Queries which include a location modifier in the search used by a potential customer looking for products or services.

‘Electrician in Glasgow’ or ‘best roofing company in Helensburgh’, for example.

2. Searches from users located in the area

More generic queries like ‘gas safe engineer’ or roofer’ will also return location specific results depending on where the user is when they make their search.

It makes sense.

Someone searching for emergency tyre repair needs to be shown a list of mechanics that can be with them as soon as possible after all, not a garage on the other side of the country.

Our Local SEO Glasgow Services

At Soapbox, we specialise in all things SEO, but Local SEO really is our bread and butter.

We have been helping Glasgow based businesses to dominate their niche in Central Scotland for well over a decade and targeting local search results has been fundamental to our success over the years.

Our exact Local SEO strategy will depend on the company in question and will be developed following an in-depth analysis of your company and your competitors.

Keyword Research

No matter the niche, keyword research is essential to Local SEO.

We need to know what it is that your target market is searching for online and what it will take to make you the first thing that they see when they do.

Often, our Local SEO involves taking more generic keywords that are popular in your niche and targeting local variations of those keywords. We will also conduct in-depth competitor analysis to identify what keywords other local businesses are ranking for, and make a plan to knock them off their perch.

Once we have a core list of target keywords, we have a goal to aim for, and its time to get cracking.

New webpage creation

Quality, well-optimised content is a must for anyone looking to thrive in local SERPs. 

The best chance you have of ranking for a certain search query is to have a webpage purpose built to target that one search. That means all your heading tags, title, URL, and internal links should include that term and the content on the page itself should be optimised accordingly.

Sure, you might be able to rank a generic ‘double glazing Glasgow’ page for someone looking for new windows in Motherwell, but a purpose built ‘new windows Motherwell’ page has a much higher chance of success.

On-Page SEO

After we have determined which keywords to target and created specific pages for all these terms, it is time to fill the page with quality content that both Google and your customers will love.

There are a huge number of different things that Google is looking for when determining what to rank for a certain search query, from keyword velocity to heading tags to entities, topical authority, incoming links and so much more.

We use the exact same tried and tested process to optimise a location specific page as we would when optimising for a nationwide keyword, ensuring that every single on-page factor is carefully tailored to give Google exactly what they are looking for.

Some of the on-page factors optimised as part of our Local SEO services in Glasgow include:

• Meta Tags
• Word Count
• Keyword and related entity velocity
• Internal Linking Structure
• Headings
• URL structure
• And much much more…

Citation building

Citations are some of the most important backlinks that any business can build for Local SEO.

Not only does appearing on local business directories and niche specific business listings open up a range of new potential sales channels, but it also increases the strength of your brand overall.

We build all our citations with completely unique descriptions to avoid Google penalising you for duplicate content, whilst maintaining a a consistent name, address, and phone number (NAP) at all times. This helps to make sure that Google recognises you as the same business on every citation you build and maximises the value you get from each listing.

We don’t do on-size-fits-all SEO here at Soapbox and will handpick a selection of the best niche specific citations to build for your business for maximum return on investment.

Local Business Schema

We might talk in English, but Google talks in Schema!

Schema is your direct way to communicate with the Googlebot when it crawls your website allowing you to provide key information about your location, services, and business activity.

Our SEO specialists build local business schema that conveys all the things Google loves to see on a local company’s website including addresses, opening hours, price ranges, contact details, key services, and more.

Through schema, we will make sure that your website is eligible for rich results, giving you the best possible chance of securing the ‘featured snippet’ for your chosen local search terms and flying right to the top of the search results into ‘position 0.

Thrive on Google maps 

Think that SEO is only for your website? Think again!

Map listings actually appear above websites for local searches, and appearing in the ‘local pack’ is incredibly powerful.

In fact, if you are in a competitive niche, optimising your map listing can help you leapfrog significantly larger companies far faster than would be possible in the organic results.

Local SEO for Maps

Your customers expect your business to have a map listing. In fact, Google stats show that customers are over 70% more likely to visit a business with a Google Business Profile (Once known as Google My Business)!

Simply owning your listing is a good start, but there is potential to achieve so much more.

Map listings are fantastic as Google allows you to include all sorts of key info like your website, address, and a link to call you directly. No barriers at all between you and your local customers!

Even better, with two horses in the race, Google can show BOTH your website listing and your maps listing on the same SERP, doubling your visibility and giving you two bites at every potential cherry.

Is that really an opportunity that your business can afford to miss?

To learn more, read our comprehensive guide on the best ways to grow your business on Google Maps, or get in touch to speak to one of our Glasgow SEO experts.

SEO in Glasgow that delivers ‘real’ business results

We have heard all sorts of horror stories from local businesses who have been promised the world by so called SEO agencies, only for them to see absolutely no tangible difference to their business.

‘Keywords’, ‘impressions’, ‘visibility’; They all sound great, and are important to a winning holistic SEO strategy, but all too many SEO ‘specialists’ are so focussed on these metrics that they forget what really matters to their clients. Results.

Enquiries, sales, and business growth. These are the things that really matter to a business owner, and these are the things we focus on when developing any SEO campaign. Whether its local SEO, technical SEO, On-pages, or (most often) a combination of professional SEO services, Our SEO Glasgow team deliver tangible business results time and time again.

It is no fluke that we have SEO clients who have been with us for over 12 years in an industry where the average client retention rate is under 6 months.

We are not a marketing agency that promises same-day SEO success and delivers absolutely nothing of real value. We are a long-term marketing partner for local businesses who are serious about growing their online presence and building their brand.

Get in touch with local Glasgow SEO Experts

Our SEO team are experts in the Glasgow business local market and specialise in helping local businesses by developing a strong SEO marketing strategy focussed on growing their online presence for local search terms.

If you are looking for a professional SEO company in Glasgow who specialises in local search, knows exactly what it takes to rank businesses in the local area, and has a proven track record of delivering tangible business results through smart digital marketing, Soapbox Digital Media are ready to take your call.